Template-Type: ReDIF-Article 1.0 Author-Name: Jamie Eng Author-Name: Kenneth Leong Author-Name: Janis K. Zaima Title: USING AN ACTIVE LEARNING APPROACH TO CLOSE THE LOOP Abstract: The AACSB International requires schools accredited by that body to assess student learning outcomes and to meet the standard set by the school as well as to create a method to improve student performance. We use the active learning approach to improve the Managerial Accounting class performance which was below par. In support of other studies in the science fields, the active learning approach is the driving force to improve student performance in Managerial Accounting. However, it appears that active learning does not help improve learning at the higher levels of Bloom’s Taxonomy Classification-JEL: M40 Keywords: Active Learning Approach, Accounting, Education Journal: Business Education & Accreditation Pages: 1-8 Volume:10 Issue: 1 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v10n1-2018/BEA-V10N1-2018-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:beaccr:v:10:y:2018:i:1:p:1-8 Template-Type: ReDIF-Article 1.0 Author-Name: John Tan Author-Name: Micah Frankel Author-Name: Glen Taylor Author-Name: Sandy Luong Title: IMPLICATIONS OF HARMONIOUS CORE COMPETENCIES SUGGESTED BY THE WSCUC, AACSB, AICPA AND PATHWAYS COMMISSION TO ACCOUNTING EDUCATORS Abstract: This paper compares and analyzes the core competencies for undergraduate degrees suggested by the Western Association for Schools and Colleges (WASC) Senior College and University Commission (WSCUC), the Association to Advance Collegiate Schools of Business (AACSB), the American Institute of Certified Public Accountants (AICPA), and the Pathways Commission. Each set of these organizations’ suggested core competencies are harmonized to one another. As a result, accounting faculty can simultaneously teach business students to attain learning objectives both at the institutional level and program level, as well as core competencies desired for accounting professionals. Accounting faculty can introduce and reinforce common sets of core competencies, suggested by various bodies, to undergraduate business students in lower and upper accounting courses of the Bachelor of Science in Business Administration (BSBA) program. Accounting faculty will certainly shoulder the responsibility of mastering undergraduate accounting students’ in-depth knowledge of a major area (accounting) within the BSBA program Classification-JEL: M4 Keywords: Core Competencies, Program Learning Objectives, Institutional Learning Objectives, Accreditation, AACSB, WSCUC, AICPA, the Pathways Commission Journal: Business Education and Accreditation Pages: 9-20 Volume:10 Issue: 1 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v10n1-2018/BEA-V10N1-2018-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:beaccr:v:10:y:2018:i:1:p:9-20 Template-Type: ReDIF-Article 1.0 Author-Name: Lynda S. Livingston Title: THE PINK BALANCE SHEET: AN EASY WAY TO TEACH CAPITAL STRUCTURE BASICS Abstract: Students of corporate finance must learn the basics of capital structure theory. However, most textbook discussions are confusing and include too many equations. We present a simple model of tax-related capital structure basics that incorporates only three components: a market-value balance sheet, colors that represent risk, and one equation. Students mastering the pink balance sheet should be able to remember easily the various implications of basic capital structure models, including beta relationships such as the Hamada equation Classification-JEL: G32 Keywords: Capital Structure, Beta Levering, Hamada Equation Journal: Business Education & Accreditation Pages: 21-37 Volume:10 Issue: 1 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v10n1-2018/BEA-V10N1-2018-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:beaccr:v:10:y:2018:i:1:p:21-37 Template-Type: ReDIF-Article 1.0 Author-Name: Rufina Georgina Hernandez Conteras Author-Name: Rosa Maria Medina Hernandez Author-Name: Jose Francisco Tenorio Martinez Author-Name: Karla Liliana Haro Zea Author-Name: Daniela Ximena De Ita Varela Title: AN EXAMINATION OF POTENTIAL FOR A DOCTORATE IN ECONOMICS AND BUSINESS IN PUEBLA, MEXICO Abstract: This paper examines if a market exists for a doctorate degree in business and economic in the center-south region of Mexico. This study is part of a strategic planning project. A survey was conducted to determine supply and demand for such a degree. The objective is to identify the market for development and implementation of a postgraduate program that can fulfill market requirements, students’ interests, and be suitable for the poorest regions of Mexico Classification-JEL: I21, R13, M53 Keywords: Strategic Planning, Regional Development, Competitiveness Education Journal: Business Education & Accreditation Pages: 39-47 Volume:10 Issue: 1 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v10n1-2018/BEA-V10N1-2018-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:beaccr:v:10:y:2018:i:1:p:39-47 Template-Type: ReDIF-Article 1.0 Author-Name: Mary Beth McCabe Author-Name: Richard Weaver Title: MARKETING EFFECTIVENESS OF EDUCATIONAL SERVICES ON WEBSITES Abstract: Marketing educational programs in a complex world inspired the investigation of relationships between education marketing and digital media. The research questions were: Which organizations are promoting educational programs? What are the components of the programs/products? The research considered how they differentiate themselves, including their implied value proposition and interaction on digital channels. The study was to better understand what educational programs are offering, which services provide these benefits as outcomes, classify how they are promoting themselves, and evaluate/explain how that message is being communicated. The top 20 organizations who fit this web search were selected and their digital marketing was analyzed using personal computers. Researchers compared .ORG, .GOV, .EDU, and .COM types of educational organizations. The research examined how schools promote and deliver services to their members, parents and students. Using data of: 1) live on-demand chat 2) scheduled chat 3) social media 4) blog 5) interactive and 6) searchable website. The highest scoring website was WeAreTeachers.com, considering usability, efficiency, accessibility, learnability and satisfaction. Success was determined when the content on the websites was accessible and visitors could find what they were seeking Classification-JEL: M30, M31 Keywords: Information Seeking, Website Perceptions, Content, Promotion, Consumer Behavior Journal: Business Education & Accreditation Pages: 49-58 Volume:10 Issue: 1 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v10n1-2018/BEA-V10N1-2018-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:beaccr:v:10:y:2018:i:1:p:49-58 Template-Type: ReDIF-Article 1.0 Author-Name: Natalya (Natasha) Delcoure Author-Name: Rusty V. Karst Author-Name: Cynthia A. Longoria Title: BUSINESS INTERNSHIPS: A PRACTICAL FRAMEWORK Abstract: The importance of business internships is well established in the literature. This paper extends a more practical framework for business internship success, achieved through student professional development, and facilitated via implementation of a step-wise construct process: (1) self-development, (2) on-campus development, and (3) applied development. Our construct model and process framework were developed and carried out in an iterative manner over time, beginning in 2010, in The College of Business Administration at Texas A&M University – Kingsville. Metrics serving as proxies for business internship success indicate overall program success thus far, as well as trended improvement based on iterative changes made from 2010 to present. We thus contend that the finalized framework and model of student professional development is well positioned to improve business internship programs in a more holistic manner, at both student and institution (e.g. college, organization) levels. Iterations, outcomes, implications and limitations of the program framework are discussed Classification-JEL: A220 Keywords:Business Education, Internship, Desired Skillset, Undergraduate Professional Development Journal: Business Education & Accreditation Pages: 59-72 Volume:10 Issue: 1 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v10n1-2018/BEA-V10N1-2018-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:beaccr:v:10:y:2018:i:1:p:59-72 Template-Type: ReDIF-Article 1.0 Author-Name: Rana Sabra Title: INSTITUTIONAL FACTORS INFLUENCING LEBANESE STUDENTS’ DECISION-MAKING PROCESS IN CHOOSING A BUSINESS SCHOOL Abstract: This article seeks to understand the impact of different institutional characteristics on the decisionmaking process of grade 12 students deciding to enroll in a business school in Lebanon. Ten institutional characteristics are considered in this research, which surveyed 578 students across the country. The data was collected from both public and private schools, and is selective to grade 12 students interested in attending a business school after graduation. Our findings offer business school administrators and the marketing departments at universities important information with which to better focus their resources (people, money, time, etc.) Classification-JEL: I00, I200, I210, M31 Keywords: Institutional Characteristics, Student Decision-Making, International Accreditation, College of Business, Lebanese Higher Education System Journal: Business Education & Accreditation Pages: 73-88 Volume:10 Issue: 1 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v10n1-2018/BEA-V10N1-2018-7.pdf File-Format: Application/pdf Handle: RePEc:ibf:beaccr:v:10:y:2018:i:1:p:73-88