Template-Type: ReDIF-Article 1.0 Author-Name: Robert D. Green Author-Name: Hui-Chu Chen Title: SPOUSAL PURCHASING BEHAVIOR AS AN INFLUENCE ON BRAND EQUITY Abstract: A debate has been gaining notice between Wall Street (financial market) and Main Street (consumer market) as to what level the firm’s brand equity actually is. Married household purchasing is a large segment of the retail sector and important to brand strategy. Furthermore, a thirty-year trend has been that more husbands are not working and more wives are. This has impacted marital shopping roles and its influence on branding efforts. This is a Main Street (consumer, retail market) study of customer-based brand equity that focuses on married males and females. Using comparative (t-test) and multivariate (regression) analysis of 263 hypermarket shoppers, particular influences are significant to brand equity. Store image, price deal, distribution intensity and purchase experience are important factors to married males and females and to build household brand equity. The results have implications for branding researchers and brand managers. Classification-JEL: M31 Keywords: Branding, marketing strategy, household purchase behavior Journal: International Journal of Management and Marketing Research Pages: 1-17 Volume:3 Issue: 2 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n2-2010/IJMMR-V3N2-2010-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:2:p:1-17 Template-Type: ReDIF-Article 1.0 Author-Name: Andrew Manikas Author-Name: Michael Godfrey Title: DYNAMIC RESOURCE APPLICATION FOR SUSTAINABLE TECHNOLOGY IMPLEMENTATIONS Abstract: Government environmental regulations, along with increasing awareness and demand from customers for firms to be sustainable, are driving firms to implement new technologies to enhance the sustainability practices of their firms. Given a finite implementation horizon and a target improvement level, a project manager must decide when to apply resources to a project. We develop an optimal control model to specify when to apply resources under different operating cost differentials, taking into account resource cost. We find that technologies that are more efficient are optimally implemented with a front-loaded schedule to achieve cost savings quickly. Conversely, technologies that are more expensive, but mandated, are ideally implemented on a back-loaded schedule. Classification-JEL: C02, C61, M10, O21 Keywords: Sustainability, Technology Implementation, Project Management, Green, Resource Loading, Optimal Control Journal: International Journal of Management and Marketing Research Pages: 19-32 Volume:3 Issue: 2 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n2-2010/IJMMR-V3N2-2010-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:2:p:19-32 Template-Type: ReDIF-Article 1.0 Author-Name: M. Todd Royle Title: AN EMPIRICAL INVESTIGATION OF THE MEDIATING ROLE OF ORGANIZATION-BASED SELFESTEEM Abstract: This study examines the relationship between trait affectivity (i.e., negative -NA and positive affect- PA), organization-based self-esteem (OBSE), and organizational citizenship behaviors (OCB). The current research attempts to augment the field’s understanding by demonstrating that the relationship between affect and citizenship is at least partially mediated by OBSE. This paper tests hypotheses using data collected across two different samples: an organizational sample of 105 employees and an amalgam sample of 187 working adults. Findings indicate that OBSE mediates the NA – OCB relationship in the amalgam sample. OBSE also at least partially mediates the PA-OCB relationship in both samples. The paper concludes with a discussion of relevant strengths, limitations, directions for future research, and practical implications. Classification-JEL: M12, M14 Keywords: trait affectivity, organization-based self-esteem, organizational citizenship behavior Journal: International Journal of Management and Marketing Research Pages: 33-52 Volume:3 Issue: 2 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n2-2010/IJMMR-V3N2-2010-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:2:p:33-52 Template-Type: ReDIF-Article 1.0 Author-Name: Tony Mutsune: Title: SUSTAINING COMPETITIVENESS IN A GLOBAL ECONOMY: INSIGHTS OFFERED BY TOTAL FACTOR PRODUCTIVITY INDICATORS FOR THE U.S. Abstract: Determination and implementation of effective policies that enhance and sustain U.S. competitiveness internationally requires a clear understanding of the concept of competitiveness as it relates to a nation. This paper addresses the ambiguity that surrounds the notion of nations competing, and presents a Total Factor Productivity (TFP) based model that more adequately measures the state of U.S. ability to compete in the international marketplace. TFP growth and total output are estimated using data from key sectors of the U.S. economy during 1986-1997. Results indicate that the U.S. remained competitive over this period, even though other popularly used indicators discussed in the paper appeared to suggest otherwise. The paper discusses appropriate policy measures and potential for future research in light of the findings. Classification-JEL: D2; F1; M2; O4 Keywords: Productivity growth, competitiveness, efficiency Journal: International Journal of Management and Marketing Research Pages: 53-64 Volume:3 Issue: 2 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n2-2010/IJMMR-V3N2-2010-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:2:p:53-64 Template-Type: ReDIF-Article 1.0 Author-Name: Chan-Chien Chiu Author-Name: Wei-Chiang Chen Author-Name: Hsing-Yun Chang Title: MEASURING SERVICE QUALITY AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY IN THE SENIOR-CARE ORGANIZATIONS IN RURAL AREAS OF CENTRAL TAIWAN Abstract: With rapid aging of the Taiwan population, the senior-care market has been growing in rural areas of Taiwan. Competition among senior care market players also soared in the past decade and consumers have been demanding better quality performances. This has forced the Senior Care Organizations (SCOs) to fine-tune their employee training programs to meet specific customer needs. The authors examined the relationship between service quality and customer satisfaction of the SCOs residents in rural areas of central Taiwan based on the ten dimensions: access, communication, competence, courtesy, credibility,reliability, responsiveness, security, tangibles, and employee’s understanding their customer. The 143 effective data were collected from 3,008 senior residents living in the 94 private SCOs in rural areas of central Taiwan, where a random sample was selected to participate the survey through drop-off and face to face interview. T-test, one-way analysis of variance (ANOVA) and multiple regression analysis were used to test the relationship. The statistical results showed that courtesy and security were significantly and positively related to customer satisfaction. The results also show that demographic factors of age and health conditions have highly significant impact on customer satisfaction when living in the senior-care organizations. This finding, among others, suggests that senior-care operators in rural areas of central Taiwan might have overlooked the above mentioned major dimensions as factors leading to customer satisfaction and, ultimately, to a sustainable competitive edge. To pinpoint what the senior residents really need, the SCOs in central Taiwan should keep communicating with them, to identify the priority dimensions towards customer satisfaction. Classification-JEL: M12; M31; M37; M38 Keywords: customer satisfaction, service quality, consumer behavior, senior care, central Taiwan. Journal: International Journal of Management and Marketing Research Pages: 65-74 Volume:3 Issue: 2 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n2-2010/IJMMR-V3N2-2010-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:2:p:65-74 Template-Type: ReDIF-Article 1.0 Author-Name: Arup K.Sen Author-Name: Jessica E. Metzger Title: WOMEN LEADERSHIP AND GLOBAL POWER: EVIDENCE FROM THE UNITED STATES AND LATIN AMERICA Abstract: This paper examines leadership theories along with the advancement of women within the United States as well as in Latin America. Data from an exploratory survey of 19 women executives in Latin America and 19 women executives in the United States suggest that globalization has transformed the way in which organizations perceive and carry out leadership today. Globalization has paved the way for a new type of leadership style that is more collaborative and less hierarchal, in which relationship building and teamwork are critical. Data also suggest that women have emerged as effective leaders carrying out this new leadership style and their success has led to higher company profitability. This paper concludes by exploring ways in which corporations can maintain a competitive advantage in the global marketplace and how we, as humans, can begin to transform societies to cope with the Flat World while creating a flexible labor force and successful leaders. Classification-JEL: M14, M16 Keywords: leadership, women executives, corporate power Journal: International Journal of Management and Marketing Research Pages: 75-84 Volume:3 Issue: 2 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n2-2010/IJMMR-V3N2-2010-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:2:p:75-84 Template-Type: ReDIF-Article 1.0 Author-Name: Terrance Jalbert Author-Name: Mercedes Jalbert Author-Name: Karla Hayashi Title: UNIVERSITY RANKINGS BY COST OF LIVING ADJUSTED FACULTY COMPENSATION Abstract: In this paper we rank 574 universities based on compensation paid to their faculty. The analysis examines universities both on a raw basis and on a cost of living adjusted basis. Rankings based on salary data and benefit data are presented. In addition rankings based on total compensation are presented. Separate rankings are provided for universities offering different degrees. The results indicate that rankings of universities based on raw and cost of living adjusted data are markedly different. The results suggest that faculty seeking employment opportunities should carefully consider cost of living issues. Administrators should design salary packages that reflect the cost of living conditions in their area in order to attract quality faculty. Classification-JEL: J31, J44 Keywords: cost of living, ranking, faculty compensation, higher education salaries, State ranking. Journal: International Journal of Management and Marketing Research Pages: 85-118 Volume:3 Issue: 2 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n2-2010/IJMMR-V3N2-2010-7.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:2:p:85-118