Template-Type: ReDIF-Article 1.0 Author-Name: Thomas E. Lambert Author-Name: Arun Kumar Srinivasan Author-Name: Uric B. Dufrene Author-Name: Hokey Min Title: URBAN LOCATION AND THE SUCCESS OF CASINOS IN FIVE STATES Abstract: Over the last 30 years or so, many states in the US have legalized casino gambling/gaming in an effort to boost tax revenues. Four mid-western (Illinois, Indiana, Iowa, and Missouri) and two southern (Louisiana and Mississippi) states adopted legalized gaming in the form of riverboat casinos due to legal restrictions originally against land-based casinos. Following changes in state laws, land-based casinos and racinos (a combination of a casino and a racetrack) have since appeared in these states, although riverboat casinos still compose the majority of the establishments in most of these states. Although the scholarly literature is replete with articles on whether casinos make a difference in state tax revenues or cause an increase in crime, bankruptcies or other negative externalities, few if any have been written about the efficiency and effectiveness of casino operations and what external factors (location, size of market, etc.) are important to casino success. With so many states relying on casino revenues and others recently enacting or trying to permit casino gaming, it would be desirable to know those factors which influence casino success. Tax dollars often hinge on the type of casino permitted and related location decisions. Hence, such decisions have public policy implications, and this article is the first to pinpoint factors that determine casino success. Classification-JEL: R11; R12 Keywords: Casinos, data envelopment analysis, gaming and gambling, urban economics Journal: International Journal of Management and Marketing Research Pages: 1-16 Volume:3 Issue: 3 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n3-2010/IJMMR-V3N3-2010-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:3:p:1-16 Template-Type: ReDIF-Article 1.0 Author-Name: Michael Stull Author-Name: John D. Aram Title: EXPLORING TRUST AS AN INFLUENCING MECHANISM OF INTRAPRENEURSHIP Abstract: Managers and employees in four diverse organization settings were interviewed with semi-structured methods to provide grounded insight about the potential role of trust as a contributor to intrapreneurial behavior. The data suggest that several different dimensions of trust influence intrapreneurial behavior. Transcription analysis identified dimensions of trust as downward trust-in, upward trust-of, and upward trust-in. In addition, lateral trust, reciprocity and the cascading effects of managerial trust, are explored. Study results are examined within the theory of intrapreneurship in organizations and directions for future research are outlined. Classification-JEL: M10 Keywords: Intrapreneurship, trust. Journal: International Journal of Management and Marketing Research Pages: 17-38 Volume:3 Issue: 3 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n3-2010/IJMMR-V3N3-2010-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:3:p:17-38 Template-Type: ReDIF-Article 1.0 Author-Name: Barbara K. Fuller Author-Name: Martha C. Spears Author-Name: Darrell F. Parker Title: ENTREPRENEURIAL TENDENCIES: EVIDENCE FROM CHINA AND INDIA Abstract: Discussed in this paper is the entrepreneurial intent of two cultures, China and India. The dichotomy exhibited in these two societies is vast--the history of the Chinese mores is of order and harmony with a defined hierarchy whereas the proud tradition of India exhibits a culture of pluralism, debate and dissent. Recent emerging markets have encouraged the people of both these cultures to proactively seek new opportunities, convert resources into marketable goods, and bear the risk associated with achieving profits. The risk-loving attitude of these entrepreneurs correlates with internal locus of control. Classification-JEL: M1; M2; M3; N2 Keywords: Entrepreneurship, global, economic development Journal: International Journal of Management and Marketing Research Pages: 39-52 Volume:3 Issue: 3 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n3-2010/IJMMR-V3N3-2010-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:3:p:39-52 Template-Type: ReDIF-Article 1.0 Author-Name: Candace Blayney Author-Name: Karen Blotnicky Title: LEADERSHIP IN THE HOTEL INDUSTRY: EVIDENCE FROM CANADA Abstract: This research explored the relationships between demographic factors of gender, age, education and tenure on leadership competencies of Canadian hotel general managers and the impact of leadership competencies on hotel performance. This timely study captures general managers during times of extreme environmental challenges and used the New Zealand Institute of Management Capability Index to capture leadership competencies. A regression was used to analyze the relationship between demographics and leadership competencies and also between leadership competencies and hotel performance as measured by revenue per available room (RevPAR). Findings indicated that there was a weak relationship between tenure and People Leadership, one of the three leadership competencies. Visionary and Strategic Leadership had a statistically significant positive impact on RevPAR. This confirms leadership research in the field demonstrating that aspects of transformational leadership lead to improved organizational performance. Classification-JEL: Keywords: Journal: International Journal of Management and Marketing Research Pages: 53-66 Volume:3 Issue: 3 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n3-2010/IJMMR-V3N3-2010-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:3:p:53-66 Template-Type: ReDIF-Article 1.0 Author-Name: Raghava Rao Gundala Title: RETAIL STORE IMAGE: A STUDY OF THE CYPRUS CLOTHING INDUSTRY Abstract: The purpose of this study is to identify (sector-specific) store image attributes and evaluate the strength and importance of the influence of each attribute on consumer purchasing decisions. It examines the impact of various socioeconomic or demographic variables on consumers’ evaluation of various store image attributes. 261 Cypriot consumers served as the convenient sample. Using ANOVA and F-test analysis, the t-values for the attributes were not significant at either the .05 or the .01 levels. The correlation between the demographic variables and the various store image attributes were highly significant. This holds much importance for retailers in today’s volatile marketplace and relates to the need for retailers to take into account the impact of retail store image and its relationship with store loyalty. Classification-JEL: M31 Keywords: Retail; Store Image; Store Attributes; Cyprus; Clothing Industry Journal: International Journal of Management and Marketing Research Pages: 67-81 Volume:3 Issue: 3 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n3-2010/IJMMR-V3N3-2010-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:3:p:67-81 Template-Type: ReDIF-Article 1.0 Author-Name: Ramon Corona Author-Name: Nelson Altamirano Title: IS THE TREASURE HUNT STRATEGY WORKING FOR COSTCO? Abstract: The purpose of this paper was to find out if Costco’s treasure hunt strategy was effectively attracting customers and increasing spending per visit. It was an exploratory research to provide insights in the perceptions of Costco customers in reference to new, seasonal, and premium products (treasure hunt) in their shopping habits, in comparison with purchasing regular items. An initial survey was developed for this purpose and sent to a sample of 150 individuals with a 55.33% response rate (83 completed the survey), and a second survey was sent to the same sample to find out additional complementary information, this time with a 29% response rate. The results showed that only 4% of the sample population (that shop every three months at Costco) was predominantly attracted to these seasonal and premium items; however, all respondents agreed that these items are an important complement to the regular purchases, and that they increase their spending per visit. On the other hand, results also confirmed that these items do not necessarily increase the frequency of visits for Costco members of this group. Classification-JEL: D11, D12, M21, M31 Keywords: Costco, treasure hunt, merchandising strategy, marketing, consumer behavior, shopping habits, strategy Journal: International Journal of Management and Marketing Research Pages: 83-93 Volume:3 Issue: 3 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n3-2010/IJMMR-V3N3-2010-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:3:p:83-93 Template-Type: ReDIF-Article 1.0 Author-Name: Perunjodi Naidoo Author-Name: Prabha Ramseook-Munhurrun Author-Name: Ramesh Durbarry Title: TOURISTS’ PERSPECTIVE OF THE BRAND IMAGE OF MAURITIUS Abstract: Brand image is a prominent marketing tool for many destination marketers. A strong brand image is equivalent to a rise in first-time customer purchase, positive word-of-mouth (WOM) and customer loyalty. Mauritius is a popular holiday destination for Europeans, however, there is a lack of research on the perceptions of its brand image among tourists visiting the island. The current study aims to fill this gap by investigating the brand image of Mauritius among European tourists. A conceptual framework that enables to establish the link between destination positioning, brand image, tourists’ expectations and perceptions, customer value, word-of-mouth and destination loyalty is proposed. Descriptive statistics and one-way ANOVA are used to analyze the results. The results reveal that the brand image of Mauritius is associated mostly with the Sun, Sea and Sand (3S), a peaceful and relaxing environment, and the hospitality of Mauritians. In order to consolidate the brand image of Mauritius, the weak brand image attributes have to be redressed. Results also reveal positive relationships among perceptions, customer value, loyalty and WOM. The ANOVA analysis reveals that gender and repeat visit have various degrees of influence on brand image, while age show no indication of significant impact. Classification-JEL: M31 Keywords: brand image, destination, Mauritius, tourism, word-of-mouth, repeat visit Journal: International Journal of Management and Marketing Research Pages: 95-106 Volume:3 Issue: 3 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n3-2010/IJMMR-V3N3-2010-7.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:3:p:95-106 Template-Type: ReDIF-Article 1.0 Author-Name: Carlos R. Sanchez Sanchez Author-Name: Jean-Baptiste Gallie Title: ADOPTION OF INTERNET BANKING: EVIDENCE FROM FRANCE Abstract: Internet banking plays an important strategic role in the marketing of industrial banking. A previous study on a developing country (Mexico) was used as a model to show the similarities and differences with online banking in a developed country (France).This study, as in the Mexican example, examines the usage factors of online banking in France, using quantitative and qualitative methodology. Factorial Analysis suggests that there are a concrete number of common characteristics between Mexican users and French users, as well as certain distinctive characteristics between both samples. An interesting question was to see whether, in the Mexican case, the human factor is a relevant factor in the usage or non-usage of internet banking and whether it would be a weakness for French internet banking. Particular factors for French consumers were found, such as self-government (autonomy) and pragmatism. Classification-JEL: M31, G29 Keywords: Internet banking, factor analysis, Internet banking users. Journal: International Journal of Management and Marketing Research Pages: 107-117 Volume:3 Issue: 3 Year: 2010 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v3n3-2010/IJMMR-V3N3-2010-8.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:3:p:107-117