Template-Type: ReDIF-Article 1.0 Author-Name: Varghese P. George Title: TECHNOLOGICAL EXPLORATION AND MARKET EXPLOITATION IN INTERFIRM ALLIANCES Abstract: This paper empirically examines the dichotomous contribution for innovation, for technological exploration and market exploitation, from alliances. Using a sample from US economy-wide alliances of US Public companies and employing cross-tabulation of various classifications of alliances and parent firms, the related phenomena are investigated. Results show that alliances are predominantly undertaken by technology-intensive companies and their frequency has a direct association with the parental technological intensity. However, technological explorative purposes do not dominate in the complete sample of alliances. Many firms, whether technologically intensive or not, enter into alliances also for market exploitative purposes. This contingent phenomenon shows that alliances offer a very important additional role that is not all technology centered, but that is also deeply market centered. Classification-JEL: L14, L24, M10, O31, O32 Keywords: Exploration, Exploitation, Innovation, Ambidexterity, Alliances, Technological Intensity Journal: International Journal of Management and Marketing Research Pages: 1-14 Volume:7 Issue: 2 Year: 2014 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v7n2-2014/IJMMR-V7N2-2014-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:7:y:2014:i:2:p:1-14 Template-Type: ReDIF-Article 1.0 Author-Name: Andrew Manikas Author-Name: Michael Godfrey Title: SERVICE CHAIN COORDINATION USING SALVAGE MANIPULATION Abstract: This paper introduces a new coordinating mechanism for a two-echelon service chain with a single service retailer and multiple suppliers. The retailer sells a bundled product with perishable demand to the end customer. Prior to the selling season, suppliers must make components available to the retailer, and the retailer must acquire capacity. The bundled components consist of service capacity at the retailer and products from the suppliers. We demonstrate our salvage manipulation mechanism using an example of a travel agency that provides vacation packages using components provided by suppliers in a service chain. Our mechanism is simple to calculate and does not require the use of burdensome revenue-sharing contracts. Classification-JEL: C61, D21, L11, L81 Keywords: Service Chain, Coordination, Newsvendor, Exogenous Pricing Journal: International Journal of Management and Marketing Research Pages: 15-27 Volume:7 Issue: 2 Year: 2014 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v7n2-2014/IJMMR-V7N2-2014-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:7:y:2014:i:2:p:15-27 Template-Type: ReDIF-Article 1.0 Author-Name: Ya-Hui Wang Title: ALL YOU CAN EAT: BEHAVIORAL EVIDENCE FROM TAIWAN Abstract: All-you-can-eat buffet is a popular meal-serving system for people who like to eat a lot and want a wide variety of food. This paper uses the theory of planning behavior to investigate the behavioral intention and overeating behavior of people at an all-you-can-eat restaurant through a questionnaire format from January 1, 2013 to April 1, 2013. The research findings show that attitude, subjective norms, and perceived behavioral control all have a significantly positive influence on behavioral intention. However, people’s overeating behavior is determined mainly by perceived behavioral control, not by behavioral intention. Classification-JEL: M31, M39 Keywords: All-You-Can-Eat Buffet, Theory of Planned Behavior Journal: International Journal of Management and Marketing Research Pages: 29-37 Volume:7 Issue: 2 Year: 2014 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v7n2-2014/IJMMR-V7N2-2014-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:7:y:2014:i:2:p:29-37 Template-Type: ReDIF-Article 1.0 Author-Name: Herni Justiana Astuti Author-Name: Keisuke Nagase Title: PATIENT LOYALTY TO HEALTHCARE ORGANIZATIONS: RELATIONSHIP MARKETING AND SATISFACTION Abstract: This study examined a model of patient loyalty from the perspectives of relationship marketing and patient satisfaction. Data were analyzed in two separate but sequentially related stages using structural equation modeling with partial least squares. Patient satisfaction directly affected loyalty, but it did not mediate the relationship between relationship marketing and loyalty. Although healthcare providers can increase patient satisfaction by demonstrating trustworthiness and commitment and by the use of good communication skills, these factors do not have a significant effect on loyalty despite their overall positive impact. Classification-JEL: I110, M310 Keywords: Loyalty, Relationship Marketing, Patient Satisfaction Journal: International Journal of Management and Marketing Research Pages: 39-56 Volume:7 Issue: 2 Year: 2014 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v7n2-2014/IJMMR-V7N2-2014-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:7:y:2014:i:2:p:39-56 Template-Type: ReDIF-Article 1.0 Author-Name: Michael Conyette Title: EVIDENCE THAT TRAVEL PRODUCT KNOWLEDGE INCLUDES FAMILIARITY WITH TRAVEL PRODUCTS AND DESTINATIONS Abstract: Prior product knowledge has been defined either in terms of what people perceive they know about a product or in terms of what knowledge the individual has stored in memory. Product knowledge is intricately linked to involvement. A consumer’s level of involvement and knowledge clearly influence many purchasing decisions. The knowledge deficit regarding these factors is that no studies can be found that evaluate online travel planning in the leisure sector with regards to consumers’ travel knowledge. A valid question to ask for instance is what constitutes travel product knowledge? Qualitative research discovered that respondents used the terms ‘travel products’ and ‘travel destinations’ interchangeably when referring to their knowledge of travel. To examine travel knowledge more closely, a survey was designed including six questions about travel knowledge with some questions referring to ‘products’ and others to ‘destinations’. Confirmatory factor analysis of the construct travel product knowledge was used to assess the underlying variable that is reflected when respondents refer to knowledge of travel products and destinations. Classification-JEL: M31, D10, D81, D83 Keywords: Decision Process, Factor Analysis, Leisure Travel, Product Knowledge, Travel Products Journal: International Journal of Management and Marketing Research Pages: 57-67 Volume:7 Issue: 2 Year: 2014 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v7n2-2014/IJMMR-V7N2-2014-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:7:y:2014:i:2:p:57-67 Template-Type: ReDIF-Article 1.0 Author-Name: Venus C. Ibarra Author-Name: Charito D. Revilla Title: CONSUMERS’ AWARENESS ON THEIR EIGHT BASIC RIGHTS: A COMPARATIVE STUDY OF FILIPINOS IN THE PHILIPPINES AND GUAM Abstract: This study considers Filipino consumers living in two different places and the degree to which they are aware of the eight basic consumer rights and whether there are significant differences in their level of awareness. The eight consumer rights are: Right to basic needs, Right to safety, Right to information, Right to choose, Right to representation, Right to redress, Right to consumer education, and Right tohealthy environment. Findings show moderate overall degree of awareness of both Filipinos living intheir own country and those living in Guam. No significant difference was observed as to their overall awareness on the eight basic rights. However, significant differences were manifested in three rights: basic needs, information and choice. Filipinos living in Guam have low awareness on their right to choose and right to information while Filipinos in the country showed moderate awareness on all other rights except for right to safety Classification-JEL: D11, M31 Keywords: Consumer Awareness, Consumerism, Consumer Rights Journal: International Journal of Management and Marketing Research Pages: 65-78 Volume:7 Issue: 2 Year: 2014 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v7n2-2014/IJMMR-V7N2-2014-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:7:y:2014:i:2:p:65-78 Template-Type: ReDIF-Article 1.0 Author-Name: Li-Su Huang Author-Name: Cheng-Po Lai Title: CRITICAL SUCCESS FACTORS FOR KNOWLEDGE MANAGEMENT IMPLEMENTATION IN LIFE INSURANCE ENTERPRISES Abstract: This study investigates the critical success factors for knowledge management implementation via empirical surveys among Taiwan’s life insurance enterprises using structure equation modeling. We find that individual characteristics, knowledge management characteristics and organizational characteristics significantly affect knowledge management implementation. Environments significantly influence knowledge management characteristics and organizational characteristics. Information technology infrastructure significantly affects knowledge management characteristics. This study provides directions for future research and practical implications for the life insurance business in having knowledge management into place Classification-JEL: D83, M10 Keywords: Critical Success Factor, Knowledge Management, Structural Equation Modeling, Life Insurance Journal: International Journal of Management and Marketing Research Pages: 79-89 Volume:7 Issue: 2 Year: 2014 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v7n2-2014/IJMMR-V7N2-2014-7.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:7:y:2014:i:2:p:79-89