Template-Type: ReDIF-Article 1.0 Author-Name: Lucinda Parmer Author-Name: John Dillard Title: THE RELATIONSHIP BETWEEN PERSONALITY AND CONSUMER BEHAVIOR BUYING PATTERNS WITHIN THE AUTOMOBILE INDUSTRY Abstract: The automobile industry is an enormously competitive and complex landscape. Auto dealerships compete to gain new customers, and advertise heavily to retain existing customers for repeat purchases. Differing forms of advertising are used for dealerships to achieve an advantage over the competition including, television, radio, print, outdoor, and word-of-mouth communications. Persuading a customer to become, and remain brand loyal, to a specific make, or model of a car, is challenging, but this continued cash stream back into the dealership is a profitable source of revenue that derives from these repeat customers. This paper examines the Big Five personality traits taken from the Mini-International Personality Item Pool (Mini-IPIP) (Donnellan et al., 2006) within a 33-item automotive questionnaire that examines the overall buying experiences of the participants such as the likelihood to recommend a brand, the likelihood to repurchase a brand, type of ownership (purchase versus lease), and includes prior brand repeat ownership information. Demographic variables are additionally accounted for in the overall automobile buying experience, which includes age, gender, level of education, marital status, number of children, and the annual household income of survey respondents. Significant statistical analysis was found in all areas Classification-JEL: M30, M31 Keywords: Consumer Research, Marketing, Brand Preference Journal: International Journal of Management and Marketing Research Pages: 1-13 Volume: 8 Issue: 1 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v8n1-2015/IJMMR-V8N1-2015-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:8:y:2015:i:1:p:1-13 Template-Type: ReDIF-Article 1.0 Author-Name: Brad Sago Title: A COMPARISON OF USER PERCEPTIONS AND FREQUENCY OF USE OF SOCIAL MEDIA TO USE OF SOCIAL MEDIA Abstract: Social media has increasingly become a place consumers go to for interpersonal communication, information gathering and sharing, and recreation. Understanding social media user perceptions in relation to how they use social media can benefit marketers in developing social media strategies and content, as well as selecting the specific social media networks to use. This research examined user perceptions and frequency of use of social media in relation to the uses of selected social media – Facebook, Twitter, and Pinterest – among undergraduate university students 18 to 23 years old. The findings indicate the importance of frequency of use, perceived usefulness and enjoyment, and showed a relevant though lesser role of enjoyment on the uses of social media Classification-JEL: M31, M38 Keywords: Social Media, Perceived Ease of Use, Perceived Usefulness, Frequency of Use, Enjoyment Journal: International Journal of Management and Marketing Research Pages: 15-29 Volume: 8 Issue: 1 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v8n1-2015/IJMMR-V8N1-2015-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:8:y:2015:i:1:p:15-29 Template-Type: ReDIF-Article 1.0 Author-Name: M. Todd Royle Title: THEORETICAL DRIVERS OF EARLY CAREER SUCCESS FOR NEW ENTRANTS TO THE JOB MARKET Abstract: This research proposes a new model of early career success based on both individual characteristics and environmental features. The model contends that individuals discover their unique aptitudes, abilities, and values which in conjunction with environmental conditions, helps them create goals. This leads to a choice of organizations. Once there, the degree to which employees fit in their new firms and the type of socialization used by those employers differentially affects the implementation of their goals. Both the success and failure of the implementation of these goals then leads to an evaluation of how well it has promoted their careers Classification-JEL: M10, M12 Keywords: Career Success, Abilities, Goals, Socialization Journal: International Journal of Management and Marketing Research Pages: 31-56 Volume: 8 Issue: 1 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v8n1-2015/IJMMR-V8N1-2015-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:8:y:2015:i:1:p:31-56 Template-Type: ReDIF-Article 1.0 Author-Name: Ya-Hui Wang Title: DOES WINNING AN AWARD AFFECT INVESTORS’ BRAND PREFERENCE AND PURCHASE INTENTION? Abstract: Franklin Templeton Investments is a global leader in asset management serving clients for over 65 years in over 150 countries and is famous in Taiwan. This research takes Franklin Templeton Investments as an example. We investigate the relationships between brand image, perceived quality, brand preference, and purchase intention using questionnaire. The results show that brand image has a significantly positive effect on perceived quality and brand preference. Perceived quality has a significantly positive impact on brand preference. Brand preference also has a significantly positive influence on purchase intention Classification-JEL: G1, M1, M5 Keywords: Brand Image, Perceived Quality, Brand Preference, Purchase Intention Journal: International Journal of Management and Marketing Research Pages: 57-64 Volume: 8 Issue: 1 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v8n1-2015/IJMMR-V8N1-2015-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:8:y:2015:i:1:p:57-64 Template-Type: ReDIF-Article 1.0 Author-Name: Nicholas W. Bodouva Title: THE INFLUENCE OF REFERENCE GROUP VALUES AND RETAIL IMAGE ON SHOPPING PATRONAGE AT AIRPORTS Abstract: Airport retailing is a relatively new and unique area of retail research. The development of this sector has been growing with the steady increase of passenger’s and shopping mall type design settings within the airport terminals. As the mix of services becomes more diverse, airports as shopping malls appeal to a wide range of consumers. Knowing exactly what influences consumer shopping behaviors needs further investigation. This study was conducted to identify the relationship between reference group values and retail image as a predictor for shopping patronage at airports. The result of the analysis shows strong significance and support for reference group values and how they can influence shopping patronage decisions. Further support indicates a strong significance when testing similarities and difference, as they relate to personal values, which suggests that personal values can co-relate in understanding consumer behaviors and possibly predicting shopping patronage. When testing the relationship of shopping patronage and retail image, results further indicated a high level of significance among the majority of the variables (atmospherics, retail mix, and safety) and indicated a significant contribution to the prediction of shopping patronage Classification-JEL: M3, M1 Keywords: Shopping Patronage, Reference Group Values, Retail Image Journal: International Journal of Management and Marketing Research Pages: 65-77 Volume: 8 Issue: 1 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v8n1-2015/IJMMR-V8N1-2015-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:8:y:2015:i:1:p:65-77 Template-Type: ReDIF-Article 1.0 Author-Name: Ilhami Kaygusuz Author-Name: Aykut Beduk Title: THE RELATIONSHIP BETWEEN ORGANIZATIONAL JUSTICE AND BURNOUT IN PROFESSIONAL LIFE: A RESEARCH ON POLICE OFFICERS Abstract: Burnout, also called occupational exhaustion, affects the health and productivity of employees. Burnout is defined as emotional exhaustion and depersonalization and sense of low personal success. Burnout experienced by employees could be effected by the opinion of organizational justice. Opinion of organizational justice is one organizational factor affecting employees’ attitudes and behaviors towards their work within the organization and their environment. This research identifies, in the scope of between organizational justice and burnout in professional life, burnout employees experience related to emotional exhaustion, depersonalization and personal achievement. To achieve this objective, data got from face-toface surveys with 100 police officers were evaluated. The research part consists of an application to measuring burnout between organizational justice and burnout in work life. Findings show a significant correlation between the view of justice and burnout in work life Classification-JEL: M12 Keywords: Organization, Organizational Justice, Occupational Exhaustion, Job Burnout Journal: International Journal of Management and Marketing Research Pages: 79-92 Volume: 8 Issue: 1 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v8n1-2015/IJMMR-V8N1-2015-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:8:y:2015:i:1:p:79-92 Template-Type: ReDIF-Article 1.0 Author-Name: Alexander Nagel Author-Name: Philipp Sandner Title: EVALUATION OF NEW GENERIC TOP LEVEL DOMAINS FROM A BRAND AND A TRADEMARK PERSPECTIVE Abstract: This study explains the positive branding effects and the trademark-related risks of the New Generic Top- Level Domain (NGTLD) program. It can be shown that Associative Network Memory Theory explains why the connection of the brand with a suitable generic NGTLD can increase brand awareness. Additionally, the Signaling Theory can explain why brand (and some generic) NGTLDs can be used as signals. Brand NGTLDs can be used to protect the brand from negative influences by third parties in the digital world. This study compares the chances and the risks of NGTLDs and recommends a strategy, which should minimize the trademark-related risks for brand owners. An extensive survey of prior literature was applied, as were interviews with a sample of 10 experts who were involved in the decision and the application process for NGTLDs Classification-JEL: M31, M37, O34, O32 Keywords: Brands, Trademarks, New Generic Top-Level Domain, NGTLD, Internet, Online- Marketing Journal: International Journal of Management and Marketing Research Pages: 93-112 Volume: 8 Issue: 1 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v8n1-2015/IJMMR-V8N1-2015-7.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:8:y:2015:i:1:p:93-112