Template-Type: ReDIF-Article 1.0 Author-Name: John E. Cicala Author-Name: Jesus Carmona Author-Name: Barbara R. Oates Title: INFLUENCING CONSUMER ENGAGEMENT IN ENVIRONMENTALLY RESPONSIBLE BEHAVIOR Abstract: The objective of green marketing campaigns is to influence consumer behavior by communicating the benefits of engaging in environmentally responsible behavior (ERB), such as recycling, conserving energy, purchasing locally or regionally grown/raised food, etc. Marketers use a variety of communication channels to diffuse these influential messages to their target segments. These messages convey a range of individual and socially collective benefits of ERB. They commonly stress its behavioral advantages in one of two contexts: ecological or economical. Yet, an insufficient amount of research exists towards understanding if one (or either) context is more influential in increasing the likelihood of consumers’ willingness to engage in this increasingly essential social behavior. The findings of this study suggest that although communications rooted in a context presenting the economic upside of environmentally responsible behavior have a greater influence on consumers’ likelihood to recycle, environmentally themed messages were seen as being more honest Classification-JEL: M3 Keywords: Green Marketing, Consumer Behavior, ERB, Advertising, Public Policy Journal: International Journal of Management and Marketing Research Pages: 1-12 Volume: 9 Issue: 2 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v9n2-2016/IJMMR-V9N2-2016-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:9:y:2016:i:2:p:1-12 Template-Type: ReDIF-Article 1.0 Author-Name: Diane M. Holtzman Author-Name: Ellen M. Kraft Title: SKILLS NEEDED IN THE WORKPLACE: A COMPARISON OF THE RESULTS OF FEEDBACK FROM REPRESENTATIVES OF LARGE AND SMALL BUSINESSES IN NEW JERSEY Abstract: The purpose of this research is to determine what skills small and large business representatives in New Jersey believe are important for the workplace. There were 120 small businesses and 71 large businesses representatives surveyed. Written communication skills, adapting to change and being flexible, sales presentation experience, networking, and enthusiasm were the top skills identified by respondents from small businesses as important or very important. Attitude/professionalism; work ethic; ethical understanding; respecting and valuing diversity; interpersonal skills; enthusiasm; teamwork skills and adapting to change and being flexible were the top skills identified by large business respondents as important or very important. There were a significantly greater percentage of respondents from mid to large size businesses rating the following skills as important or very important –attitude/professionalism (p<0.01); work ethic (p<0.01); adapting to change/flexibility (p<0.05); respecting and valuing diversity (p<0.01); ethical understanding(p<0.01); enthusiasm (p<0.10); interpersonal skills (p<0.05); teamwork (p<0.05) locating, organizing, and evaluating relevant information (p<0.05); thinking creatively to solve problems (p<0.10); managing time (p<0.10); and speaking/oral communication skills (p<0.10). There were a significantly greater percentage of respondents from small businesses rating networking (p<0.01), knowledge of global issues/international policy (p<0.01), and sales experience as important (p<0.01) or very important than respondents from mid to large size businesses. The authors conclude that the differences in ratings of the skills valued by small and large businesses are due to the traits of an entrepreneur and structure required of the human resources of a large business Classification-JEL: J10, J11, J24 Keywords: Workplace Skills, Small and Large Business Skills, Assessment Journal: International Journal of Management and Marketing Research Pages: 13-24 Volume: 9 Issue: 2 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v9n2-2016/IJMMR-V9N2-2016-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:9:y:2016:i:2:p:13-24 Template-Type: ReDIF-Article 1.0 Author-Name: Arshad Alam Title: SUPPLY CHAIN COMPETENCY AND ITS EFFECT ON PERFORMANCE: A FUZZY-SET ANALYSIS Abstract: With organizations concentrating on their core competencies, the role of suppliers and supply chain management has assumed greater importance. The objective of this study was to come up with a composite variable of supply chain competency (SCC) based on different constituent factors, namely, supplier involvement, length of supplier relationship, use of IT, and logistics integration and to analyze its relationship and that of the individual factors with a firm’s supply chain performance (SCP). Survey data was collected from 187 organizations in Brazil, Korea and India. Fuzzy-set methodology was employed to determine causation i.e., whether SCC and other factors were necessary or sufficient cause for SCP. The findings indicate that SCC is both a necessary and sufficient cause for SCP which establishes its importance as an explanatory variable for SCP Classification-JEL: M11 Keywords: Supply Chain Competency, Supply Chain Performance, Fuzzy-Set Analysis Journal: International Journal of Management and Marketing Research Pages: 25-39 Volume: 9 Issue: 2 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v9n2-2016/IJMMR-V9N2-2016-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:9:y:2016:i:2:p:25-39 Template-Type: ReDIF-Article 1.0 Author-Name: Ricard W. Jensen Author-Name: Yam B. Limbu Author-Name: Jeonghwan (Jerry) Choi Title: HOW DOES THE STADIUM ATMOSPHERE AT A COLLEGE FOOTBALL GAME AFFECT BEHAVIORAL INTENTIONS ACROSS GENDER LINES? THE MEDIATING ROLE OF SPECTATOR SATISFACTION Abstract: This study, grounded in the Stimulus-Organism-Response (S-O-R) framework, examines the mediating role of spectator satisfaction in the relationship between sports stadium atmosphere (SSA) and spectators’ behavioral intentions in the context of American college football. It also investigates if gender differences are evident in the hypothesized pathways. Survey data collected from 211 spectators during a 2014 college football game were analyzed using structural equation modeling procedure. Supporting the S-O-R model, the direct association between SSA and behavioral intentions was not significant but the effect of SSA on word-of-mouth was fully mediated by spectator satisfaction in both males and females. However, satisfaction mediated the effects of SSA on intent to recommend and intent to attend for females but not males. We discuss managerial and theoretical implications for sports managers Classification-JEL: Y8, Z2 Keywords: Sports Stadium Atmosphere, Spectator Satisfaction, Behavioral Intentions, Sports Marketing, Stimulus Organism Response Theory Journal: International Journal of Management and Marketing Research Pages: 41-58 Volume: 9 Issue: 2 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v9n2-2016/IJMMR-V9N2-2016-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:9:y:2016:i:2:p:41-58 Template-Type: ReDIF-Article 1.0 Author-Name: Maria del C. Avendano-Rito Author-Name: Arcelia Toledo-Lopez Title: SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: EVIDENCE FROM GOODS AND SERVICE FIRMS IN MEXICO Abstract: In Corporate Social Responsibility literature, the empirical evidence indicates that adopting a social responsibility program increases firm’s financial performance. However, in Mexico few firms are involved in responsible programs and there is little knowledge about their impact in financial performance. The purpose of this study is to analyze the relation between social responsibility and financial performance in Mexican firms participating in an environmental voluntary program in the goods and services sector. We collected information of 41 firms belonging to the goods and services sector, featured in Cable News Network Expansion magazine in the ranking of the 500 most successful firms in Mexico. Firms that participated in an environmental auditing program of the Procuraduria Federal de Protection al Ambiente (Federal Attorney for Environmental Protection) was analyzed. By means of regression analysis, we found that corporate social responsibility programs determine the financial performance of firms. Moderating the effects of company size, the relation’s coefficient decreases lightly, but does not lose importance. We conclude that environmental responsibility programs modify the financial performance of firms. Through these programs Mexican firms optimize their energy, water, and reduce their operating costs Classification-JEL: M14, M21, Q56, C10 Keywords: National Environmental Audit Program, Corporate Social Responsibility, Environmental Quality Certification. Journal: International Journal of Management and Marketing Research Pages: 59-70 Volume: 9 Issue: 2 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v9n2-2016/IJMMR-V9N2-2016-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:9:y:2016:i:2:p:59-70 Template-Type: ReDIF-Article 1.0 Author-Name: Luis Domingo Martinez Vazquez Author-Name: Minerva Candelaria Maldonado Alcudia Author-Name: Driselda Patricia Sanchez Aguirre Author-Name: Monica María Munoz Cornejo Title: THE EFFECT OF EL BUEN FIN IN MEXICAN HOTEL OCCUPANCY Abstract: The aim of this article was to analyze the effect of El Buen Fin, Mexico's sale weekend, in Mexican hotels occupancy. Indices of such were analyzed by national tourists in central Mexican cities on weekly bases during 2003 thru 2014. A multiple regression model was used with three predictive variables namely: the passing of time, holidays and El Buen Fin, where the response variable was the number of weekly occupied hotel rooms by Mexican tourists. Implementation of El Buen Fin had an impact in the occupancy of five of the six cities subject of study: Colima, Guanajuato, Pachuca, Guadalajara and Toluca. Regarding to the beach towns of Acapulco, Ixtapa-Zihuatanejo, Puerto Vallarta and Nuevo Vallarta, El Buen Fin showed no statistical significant effect in any of them Classification-JEL: Z3 Keywords: Hotel Occupancy, Mexico, el Buen Fin, Economy, Tourism Journal: International Journal of Management and Marketing Research Pages: 71-79 Volume: 9 Issue: 2 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v9n2-2016/IJMMR-V9N2-2016-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:9:y:2016:i:2:p:71-79 Template-Type: ReDIF-Article 1.0 Author-Name: Srikant Vadali Title: THE PERFORMANCE OF COMPETITIVE AND LOTTERY INCENTIVE SCHEMES VIS-À-VIS FIXED FEE INCENTIVE SCHEMES IN IMPROVING CONJOINT ANALYSIS Abstract: Paying a fixed amount of money to participants in choice-based conjoint (CBC) studies is the industry standard. Recently, Ding (2007) has shown that a lottery incentive scheme outperformed a fixed fee incentive scheme when predicting out-of-sample choices. We achieve two research goals in the current paper to extend our understanding of incentive schemes in the context of CBC studies. One, we investigate if a higher fixed-fee (e.g. $50 instead of $10) helps improve out-of-sample predictions. Two, the lottery incentive scheme does not induce competition among CBC study participants. Therefore, we investigate the theoretical properties and empirical effectiveness of competitive incentive schemes relative to lottery and fixed incentive schemes. Our key findings with respect to hit rates for out-of-sample predictions are: (a) offering higher amounts of money is ineffective, and (b) competitive incentive schemes outperform the lottery incentive scheme (Hit Rates of 41 % and 62% for the 2 proposed competitive schemes vs. 29% for the lottery incentive scheme) Classification-JEL: M310, C910 Keywords: Conjoint Analysis, Incentive Schemes, Experiments, HB Estimation, Multinomial Logit Journal: International Journal of Management and Marketing Research Pages: 81-100 Volume: 9 Issue: 2 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v9n2-2016/IJMMR-V9N2-2016-7.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:9:y:2016:i:2:p:81-100 Template-Type: ReDIF-Article 1.0 Author-Name: Jayoti Das Author-Name: Cassandra E. DiRienzo Author-Name: Danny Lanier Title: ANTI-HUMAN TRAFFICKING POLICY COMPLIANCE: THE ROLE OF CORRUPTION Abstract: This study extends prior research regarding country compliance with international anti-human trafficking policies by empirically exploring how country corruption and economic freedom interact to impact compliance. It is posited that efforts to reduce corruption in countries that enjoy greater economic freedom will have a smaller marginal impact on policy compliance compared to nations with lower levels of economic freedom. In other words, there is inverse relationship between corruption and compliance with anti-human trafficking policies that decreases in the extent of a country’s economic freedom. Using data from 140 countries, empirical evidence in this study supports this hypothesis Classification-JEL: O57, O15 Keywords: Human Trafficking, Corruption, Economic Freedom, Cross-Country Journal: International Journal of Management and Marketing Research Pages: 101-111 Volume: 9 Issue: 2 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v9n2-2016/IJMMR-V9N2-2016-8.pdf File-Format: Application/pdf Handle: RePEc:ibf:ijmmre:v:9:y:2016:i:2:p:101-111