Template-Type: ReDIF-Article 1.0 Author-Name: Maria Antonieta Monserrat Vera Munoz Author-Name: Rafaela Martinez Mendez Author-Name: Gerardo Serafin Vera Munoz Author-Name: Anahi Tlachi Cuautle Title: CORPORATE SOCIAL RESPONSIBILITY AND PROFESSIONALS OF ECONOMIC SCIENCES – ADMINISTRATIVE , RESPONSABILIDAD SOCIAL EMPRESARIAL Y LOS PROFESIONALES DE LAS CIENCIAS ECONÓMICO - ADMINISTRATIVAS Abstract: Corporate Social Responsibility (CSR) plays an important role in government, academia and corporate (businesses). In this study, we were particularly interested in the advances of CSR in Micro, Small and Medium Enterprises (MSMEs) and the understanding that professionals with a degree on administration, economics, finance have of CSR. To determine the level of understanding and implementation of CSR in MSMEs, We applied a 13-item questionnaire to a sample of 383 business professionals. Data collection took four weeks. We collected 183 questionnaires in the first week and 200 questionnaires in second weeks. The remains two weeks were used for data processing. The results show that MSMEs professionals supportthe implementation of CSR practices to bolster the protection of natural resources and fulfillment of "Cleaner Production" as part of the principle of sustainability and CSR Classification-JEL: M1, M4, M14, M19, M49 Keywords: Social Responsibility, Science Professionals Economic-Administrative, Sustainable Development Journal:Revista Global de Negocios Pages: 1-12 Volume: 4 Issue: 6 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n6-2016/RGN-V4N6-2016-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:6:p:1-12 Template-Type: ReDIF-Article 1.0 Author-Name: Diana Carolina Perez Sierra Author-Name: Maria Concepción Ramirez Baron Title: USERS’ SATISFACTION DIAGNOSIS OF SCHOOL SERVICES DEPARTMENT SCHOOL AT THE ESCUELA SUPERIOR DE AGRICULTURA DEL VALLE DEL FUERTE, DIAGNOSTICO DE SATISFACCION DE LOS USUARIOS DEL DEPARTAMENTO DE SERVICIOS ESCOLARES DE LA ESCUELA SUPERIOR DE AGRICULTURA DEL VALLE DEL FUERTE Abstract: This paper presents data related to the design, construction and validation of an instrument that measures student perception of the service they receive from the department of school services of the Universidad Autónoma de Sinaloa in the city of Juan José Ríos. The instrument was designed based on Parasuraman, Zeithaml, V. & Berry, a. l. (1992) and modified by Cronin & Taylor (1994). The instrument has 22 items and five dimensions (tangible elements, reliability, responsiveness, security and empathy). To attain validation, two processes were carried out. First, the instrument was subjected to a construct validation process, where the instrument’s viability was obtained by means of the expert opinions. Subsequently, a pilot study was conducted to measure the instrument’s reliability. The pilot study resulted in a Cronbach's Alpha coefficient of 0.949. We conclude that the instrument has validity and reliability needed to measure the subject population Classification-JEL: I2, I20, I29 Keywords: Satisfaction, Instrument Validation, Perception, Quality Services Journal:Revista Global de Negocios Pages: 13-25 Volume: 4 Issue: 6 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n6-2016/RGN-V4N6-2016-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:6:p:13-25 Template-Type: ReDIF-Article 1.0 Author-Name: Maria Elvira Lopez Parra Author-Name: Nora Edith Gonzalez Navarro Author-Name: Maria del Carmen Vasquez Torres Title: INNOVATION MODEL FOR SMES USING GUIDED PRACTICE , MODELO DE INNOVACION PARA LAS PYMES A PARTIR DE LA PRACTICA GUIADA Abstract: Innovation should be a priority for a government that wants an economic development mechanism. Small and medium businesses require innovative models that enable them to modernize and offer products and services according to changing consumer markets. In this study, the different models of innovation management are discussed and what researchers have concluded as to which organization will be capable of adopting them. This research aims to show a model of innovation, including the monitoring (guided practice) that allows small and medium businesses to increase their responsiveness to the changing environment and to develop culture innovation within organizations. We conducted an extensive review of the existing literature about innovation, model for innovation and learning methods. As a result, a model of innovation for SMEs that includes, among others, the element guided practice (monitoring) was designed. The model is a dynamic spiral steadily protruding guide track and applied to each of the elements. It is concluded that the areas of innovation model are the same as those proposed for decades. However, how a model is implemented varies and support networks are vital to a successful model of innovation Classification-JEL: M00, M100 Keywords: Innovation, Innovation Models, Management Journal:Revista Global de Negocios Pages: 27-39 Volume: 4 Issue: 6 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n6-2016/RGN-V4N6-2016-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:6:p:27-39 Template-Type: ReDIF-Article 1.0 Author-Name: Javier Alberto Arce Meza Author-Name: Francisco Isaias Ruiz Cesena Title: EVALUATION OF RURAL TOURISM POTENTIAL, AS A LINE OF ACTION FOR REGIONAL SUSTAINABLE DEVELOPMENT AT SAN ISIDRO AND LA PURÍSIMA OASIS, BAJA CALIFORNIA SUR, MEXICO, EVALUACION DEL POTENCIAL TURISTICO RURAL COMO LINEA DE ACCION PARA EL DESARROLLO REGIONAL SUSTENTABLE EN LOS OASIS DE SAN ISIDRO Y LA PURISIMA, BAJA CALIFORNIA SUR MEXICO Abstract: This research project is the results of Trade Research workshop, Customs and Business Observatory (Taller de Investigación Comercial, Aduanera y Observatorio de Negocios (TICAO) of Universidad Autónoma de Baja California Sur which was based on the project "productive options to sustainable use of water for rural communities at the main oasis areas in the 5 municipalities of Baja California Sur". This project began in 2011 as part of the Strategic Sustainable Development Project: “Oasis in Baja California Sur”, promoted by the State Government of Baja California Sur. In this study, from a group of over 171 oasis (Breceda, et Al 2010.), we analyze two Oasis, La Purisima y Oasis San Isidro in Baja California Sur. The study is divided in two parts. In the first part, we conducted an analysis of natural endogenous variables. In the second part, we use a model similar to the Model WEF to analyze exogenous variables Classification-JEL: O180, L830, M21, O210 Keywords: Rural Tourism, Competitiveness, Potential, Business, Oasis Journal:Revista Global de Negocios Pages: 41-51 Volume: 4 Issue: 6 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n6-2016/RGN-V4N6-2016-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:6:p:41-51 Template-Type: ReDIF-Article 1.0 Author-Name: Jose Manuel Mendez Lopez Author-Name: Leticia Rodriguez Ocana Author-Name: Juan Carlos Mandujano Contreras Author-Name: Concepcion Reyes De La Cruz Author-Name: Herminia Banda Izeta Title: YUKE: ALTERNATIVE PIG FEED FROM CASSAVA: DETERMINING ITS PROFITABILITY AND ECONOMIC FEASIBILITY, Abstract: High cost of traditional grains has increased the price of commercial supply of pig feed. As a result of higher feed prices, producers’ profits and final customer prices have been affected. On the other hand, for decades, a declining trend in farming activities has affected the region and its ability to generate revenue and to remain younger generations, who are migrating to big cities in search of employment. Yuke an alternative pig feed, suggest the use from cassava’ crops to replace grain based feed practices. Some decades ago, the use of cassava as food in the pig sector was evaluated, generating satisfactory results. Betting on alternative food will benefit the pig farming sector Classification-JEL: M13, M30, M31 Keywords: Alternative Food, Cassava, Pig Farming, Business Plan Journal:Revista Global de Negocios Pages: 53-61 Volume: 4 Issue: 6 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n6-2016/RGN-V4N6-2016-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:6:p:53-61 Template-Type: ReDIF-Article 1.0 Author-Name: Maria Cristina Sanchez Romero Author-Name: Fernando Aguirre y Hernandez Author-Name: Modesto Raygoza Bello Title: PRIORITY STRATEGIC PROJECTS IN COMPANIES IN THE REGION OF ORIZABA, PROYECTOS ESTRATEGICOS PRIORITARIOS EN EMPRESAS DE LA REGION DE ORIZABA Abstract: For over ten years, we have worked with companies located in in the region Orizaba-Córdoba, state of Veracruz, Mexico in the implementation of an Integrated Management System and Measurement of Performance Indicators (SIGMIL) methodology. SIGMIL is designed to assist private and public companies to develop and implement strategic planning. In this study, we evaluate the results of the SIGMIL implantation and impact on strategic planning in 33 public and private companies Classification-JEL: L10, M12, M20 Keywords: Strategic Planning, Integral Management Journal:Revista Global de Negocios Pages: 63-73 Volume: 4 Issue: 6 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n6-2016/RGN-V4N6-2016-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:6:p:63-73 Template-Type: ReDIF-Article 1.0 Author-Name: Giselle Orchak Perez Author-Name: Ma. Enselmina Marin Vargas Title: DESING OF AN INSTRUMENT FOR MEASURING, COMPENSATION SYSTEM AND ITS RELATIONSHIP WITH COMMITMENT AND PERMANENCE, DISENO DE UN INSTRUMENTO PARA MEDIR LA RELACION SISTEMA DE COMPENSACION, PERMANENCIA Y COMPROMISO Abstract: In this study, we discuss data related to the design, construction and validation of an instrument to measure the influence of the compensation system, in the permanence and commitment of workers in a Mexican manufacturing company. The instrument was designed based on Allen and Meyer (1990), Richards (2006) and Luhmann & De Georgi (1993). The instrument has 41 Items that assess the variables through ten dimensions. Two validation processes were performed; first a content validation process was performed, this process was conducted in consultation with experts. Subsequently, to obtain the reliability of the instrument, a pilot study was conducted, which results gave an Alpha Cronbach’s coefficient with a value of 0.864. It can be concluded that the instrument achieved the validity and reliability needed to measure the population studied Classification-JEL: M51, M52, M53, M54 Keywords: Measuring Instrument, Compensation System, Organizational Commitment, Permanence, Manufacturing Company Journal:Revista Global de Negocios Pages: 75-84 Volume: 4 Issue: 6 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n6-2016/RGN-V4N6-2016-7.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:6:p:75-84 Template-Type: ReDIF-Article 1.0 Author-Name: Veronica de Leon Estavillo Author-Name: Marco Tulio Ceron Lopez Author-Name: Francisco Javier Leon Moreno Author-Name: Silvia Rodriguez Reyes Title: IMPLEMENTATION OF THE ELECTRONIC INVOICE IN TRADE AND SERVICES SECTOR IN MEXICO. EVIDENCE OF TRADE AND SERVICES SECTOR, IMPACTO DE LA IMPLEMENTACION DE LA FACTURA ELECTRONICA EN LAS MIPYMES DEL SECTOR COMERCIO Y SERVICIOS EN MEXICO Abstract: Small business are important in the economy of many countries for their contribution to job creation and Gross Domestic Product (GDP). Therefore, it is imperative and desirable that small businesses improve, update or implement the use of Information Technology and Communication (TIC´s). In 2014, changes were introduced to the Tax Administration System (SAT) in Mexico which requires the use of electronic invoicing for all taxpayers. The new requirement imposes challenges to companies that have not incorporated the use of the TIC´s in their business practices. Thus, we conducted an exploratory and descriptive study of 100 small business in the trade and services sector in Mexico to evaluate their perception of the process of implementing electronic invoice in their company, the use of TIC' s in their business activities and to assess their level of TIC competencies Classification-JEL: M15, O32, O33 Keywords: Electronic Invoice, Small Business, TIC´S, Knowledge, Competence Journal:Revista Global de Negocios Pages: 85-94 Volume: 4 Issue: 6 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n6-2016/RGN-V4N6-2016-8.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:6:p:85-94 Template-Type: ReDIF-Article 1.0 Author-Name: German Narvaez Vasquez Author-Name: Milton Rafael Mariduena Arroyave Author-Name: Javier Chavez Ferreiro Author-Name: Martha Atzimba Gonzalez Garcilazo Title: UNIVERSITY SPIN-OFF: LITERATURE REVIEW ABOUT AMBIGUITY OF CONSTRUCT,LAS SPIN OFF UNIVERSITARIAS: REVISION DE LA LITERATURA SOBRE LA AMBIGUEDAD DEL CONSTRUCTO Abstract: In a globalized and highly competitive economy like the present, universities are taking an increasingly prominent role in the economic development of society. These organizations have gone from a focus on academic training to entrepreneurial universities. Under the premise of "scarce resources", today companies are built into these schools to help increase their coffers. These companies have been called: University Spin offs, Star ups, Star outs, among others. The problem arises because there are aspects of this phenomenon that are still poorly understood, ambiguous. There is therefore confusion that hinders development of a widely accepted definition. The methodology of this study is descriptive analytics, through documentary analysis of different empirical assumptions. We use search engines as a tool to delineate our research. We inferred that the university spin-off, since they are generated in educational institutions, does not produce a transfer of human resource. There is a transfer of knowledge and not necessarily shared capital Classification-JEL: M10, M13 Keywords: Spin Off, Literature Review, Confusion Journal:Revista Global de Negocios Pages: 95-108 Volume: 4 Issue: 6 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n6-2016/RGN-V4N6-2016-9.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:6:p:95-108