Template-Type: ReDIF-Article 1.0 Author-Name: María del Carmen Navarrete Torres Author-Name: María del Carmen Ancona Alcocer Author-Name: Cecilia García Muñoz Aparicio Author-Name: Francisco Javier Jiménez Tecillo Author-Name: Germán Martínez Prats Title: CORPORATE SOCIAL RESPONSIBILITY IN THE COMMUNICATION OF THE WEBSITES OF THE COMPANIES AND SUSTAINABLE PRICE INDEX QUOTES ON THE MEXICAN STOCK EXCHANGE, LA RESPONSABILIDAD SOCIAL CORPORATIVA EN LA COMUNICACIÓN DE LOS SITIOS WEB DE LAS EMPRESAS CON ÍNDICE DE PRECIOS Y COTIZACIONES SUSTENTABLE EN LA BOLSA MEXICANA DE VALORES Abstract: At present there is global concern regarding social responsibility (CSR). Sustainable processes are indicative of progress at improving environment and corporate governance. These factors are important because they imply better controls in the management of companies associating with the image. It is interesting to analyze the web presence of firms listed on the Mexican Stock Exchange IPC Sustainable list. We examine how firms communicate Social Responsibility and if they make allusions to Climate Change and Environmental Sustainability. The Internet is the most suitable method to convey information about social responsibility communication. This paper examines the corporate web of Mexican companies with a Sustainability Index. We follow the stock market performance of firms that have sustainable programs with international standards. Trends of corporate responsibility in Mexico are analyzed. The specific tool used is based solely on information processing and not on the content analysis of Web Assessment Index (IEW Classification-JEL: M14 Keywords: Social Responsibility, Sustainable Index of Prices and Quotations, Web Evaluation Journal:Revista Global de Negocios Pages: 1-10 Volume: 4 Issue: 8 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n8-2016/RGN-V4N8-2016-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:1-10 Template-Type: ReDIF-Article 1.0 Author-Name: Julio César López Figueroa Author-Name: Sergio Ochoa Jiménez Author-Name: Beatriz Ochoa Silva Title: ORGANIZATIONAL CULTURE AS SUPPORT TO IMPLEMENT CORPORATE SOCIAL RESPONSIBILITY, LA CULTURA ORGANIZACIONAL COMO UN APOYO PARA IMPLEMENTAR LA RESPONSABILIDAD SOCIAL EMPRESARIAL Abstract: This paper analyzes the possibility that existing cultural elements in a Mexican company in the animal nutrition industry could support or hinder the implementation of social responsibility practices aimed at customers of the organization. The main models used to measure the status of the organizational culture and the most recognized models to implement corporate social responsibility were investigated. Then a model of each available type was selected to form a hybrid model that would identify cultural dimensions present that could be related to an optimal implementation of the actions of social responsibility proposed. With the results obtained, a questionnaire was formed for collecting valuable information that allowed identifying cultural elements that supported both as limited implementing social responsibility practices. In addition a recommendation was issued to enhance an element of organizational culture. Classification-JEL: L14, M14 Keywords: Corporate Culture, Social Responsibility, Cultural Models and Corporate Social Responsibility Models Journal:Revista Global de Negocios Pages: 11-21 Volume: 4 Issue: 8 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n8-2016/RGN-V4N8-2016-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:11-21 Template-Type: ReDIF-Article 1.0 Author-Name: Francisco Isaías Ruiz Ceseña Title: DEVELOPMENT OF A METHODOLOGY FOR DETERMINING THE POTENTIAL OF RURAL TOURISM IN BAJA CALIFORNIA SUR OASIS OF MEXICO, DESARROLLO DE UNA METODOLOGÍA PARA DETERMINAR EL POTENCIAL DEL TURÍSMO RURAL EN OASIS SUDCALIFORNIANOS DE MÉXICO Abstract: This research project analyzes comparative and competitive advantages of settlements “Oasis” located in in Baja California Sur Mexico. We use a comparative methodology to position the Oasis y to compare thei Oasis against each other. We conduct a Strength, Weakness, Opportunities and Threats analysis for each Oasis position. We use this analysis to determine each Oasis comparative and competitive advantages. With this information, we propose strategies for the development of rural tourism activities for the Oasis of Baja California Sur Classification-JEL: O180, L830, M21, O210 Keywords: Tourism, Tourist Potential, Competitiveness and Development Journal:Revista Global de Negocios Pages: 23-34 Volume: 4 Issue: 8 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n8-2016/RGN-V4N8-2016-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:23-34 Template-Type: ReDIF-Article 1.0 Author-Name: Luisa María Herrera Rivas Author-Name: Edwin Lucero Espinoza Title: SITUATION PROCESSES QUALIFICATIONS IN HOSPITALITY AND TOURISM ACTIVITY, GUAYAQUIL, ECUADOR ,BRECHA ENTRE LA ACTIVIDAD TURÍSTICOHOTELERA, Y LOS PROCESOS DE FORMACIÓN UNIVERSITARIA EN GUAYAQUIL, ECUADOR Abstract: This research describes a condition of major players in the tourism-hotel business, in Guayaquil, Ecuador. Specifically, we examine those responsible for senior and middle management. In both cases, there is extremely little education or training. This is somewhat surprising as Higher Education Institutes (IES) offer targeted careers as tour guides and other professions in tourism. All this occurs because of rotating schedules, which has created a gap between service industry and academia. This is based on surveys conducted on a sample of 150 employees of four and five star hotels from May to July 2015. The results show a low level of educated professionals in tourist hotels. IES can not satisfy this need in the short term to the extent that is required. Classification-JEL: I23, I25, L83, O18, O54 Keywords: Higher Education Institutions, Tourist-Hotel Business, Senior Management, Academic Programs, Deficiencias Journal:Revista Global de Negocios Pages: 35-47 Volume: 4 Issue: 8 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n8-2016/RGN-V4N8-2016-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:35-47 Template-Type: ReDIF-Article 1.0 Author-Name: María Antonieta Monserrat Vera Muñoz Author-Name: Gerardo Serafín Vera Muñoz Author-Name: Rafaela Martínez Méndez Author-Name: Anahí Flores Tapia Title: TRANSMISSION OF KNOWLEDGE IN COMPANIES WITH PROFUSE USE LABOR COMPARATIVE ANALYSIS, TRANSMISIÓN DE CONOCIMIENTOS EN EMPRESAS CON PROFUSO EMPLEO DE MANO DE OBRA UN ANÁLISIS COMPARATIVO Abstract: The paper develops an analysis of tacit knowledge in the workplace by direct workers who serve in the maquiladora industry in MSMEs located in Tehuacan areas workshops in Chignahuapan. Both municipalities are located in Puebla, Mexico and use interorganizational networks-sectoral knowledge as facilitators of that transmission. To appreciate matches and inequalities in the two areas, we compare our results with similar studies with respect to manual labor. We use a convenience sample of researchers and fees. Questionnaires were applied to 383 maquila 100 sphere workshop workers for information from primary sources. Result of fieldwork provide information regarding the mode of transmission of knowledge between the two groups. Evidence indicates that the first group includes companions who play the main role in the aforementioned transmission. The second group is the family and indicates then kind of knowledge transmitted between them including general data, working conditions and salary, benefits and appropriate treatment and economic benefits. Classification-JEL: M1, M12, M53 Keywords: Transmission of Knowledge, Knowledge Networks Journal:Revista Global de Negocios Pages: 49-60 Volume: 4 Issue: 8 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n8-2016/RGN-V4N8-2016-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:49-60 Template-Type: ReDIF-Article 1.0 Author-Name: Lorena Hernández von Wobeser Author-Name: Francisco J. May Hernández Author-Name: Mario Gabriel Martínez Casas Title: COMMERCIAL FACTORS RELATED TO THE SURVIVAL OF TRADITIONAL GROCERY SHOPS, CASE REGION 101, CANCUN, QUINTANA ROO, MEXICO, FACTORES COMERCIALES RELACIONADOS A LA SUPERVIVENCIA DE LAS TIENDAS DE ABARROTES TRADICIONALES, CASO REGIÓN 101, CANCÚN, QUINTANA ROO, MÉXICO Abstract: The aim of this paper is to analyze market factors including price, façade/business sign, furniture/equipment and exhibition/stock, in grocery stores and relate them to corporate survival. The study presents an observation of commercial factors in grocery stores in 2012. We then follow the businesses during the next three years to detect survival or mortality. Commercial factors were assessed through observations in visits to establishments in the form of mystery shopping. The sample covers a total of 48 stores. During the four years 29.1% of observed grocery stores ceased operations. A positive relationship between business survival and commercial factors were found like business sign material and patronage, number of shelves, better exhibition and stock. The study did not find relationships between business survival and price, technical equipment, or facades condition. Classification-JEL: M1 Keywords: Business Survival, Groceries, Mystery Shopping Journal:Revista Global de Negocios Pages: 61-70 Volume: 4 Issue: 8 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n8-2016/RGN-V4N8-2016-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:61-70 Template-Type: ReDIF-Article 1.0 Author-Name: Sarha Leticia Romero Martínez Author-Name: Alberto Francisco Torres García Author-Name: Judith Juárez Mancilla Title: ANALYSIS OF FACTORS DETERMINANTS FOR MEXICAN INTERNATIONALIZATION OF MSMES, ANÁLISIS DE FACTORES DETERMINANTES PARA LA INTERNACIONALIZACIÓN DE LA MIPYME MEXICANA Abstract: Mexican Micro Small and Medium Enterprises are challenged to find ways to increase revenue and profitability in today's globalized environment. One way to achieve this is internationalization options. Whatever the path of internationalization, there are certain factors that affect the performance of these organizations in this process. In the study, we conducted a comparative analysis of some indicators in this area including Perception Corruption Index and the Index of Economic Freedom. We seek to find the impact and Influence of these variables concerning the internationalization of Mexican MSMEs . Classification-JEL: F14, F11, F15, F53 Keywords: MSMEs, Internationalization, Correlation Journal:Revista Global de Negocios Pages: 71-78 Volume: 4 Issue: 8 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n8-2016/RGN-V4N8-2016-7.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:71-78 Template-Type: ReDIF-Article 1.0 Author-Name: Alvaro Velasco Blanco Title: IDENTIFYING PRODUCTIVE ALTERNATIVES IN CONFLICT AREAS: CASE BAJO PUTUMAYO-COLOMBIA , IDENTIFICACIÓN DE ALTERNATIVAS PRODUCTIVAS EN ZONAS DE CONFLICTO: CASO BAJO PUTUMAYO-COLOMBIA Abstract: Set deep in the Amazonia Colombiana, the Bajo Putumayo region, with a population of 180.000 inhabitants is made up of five municipalities. This region has been known for the convergence of multiple endemic problems as a consequence of violence generated by the armed conflict in our country. In addition to the malevolent result provoked by the presence of insurgent groups, is has high dependence on extractive activities, especially those related to Oil exploitation, and production and merchandising of illicit crops. Poverty is substantial in the region. This research focuses on exploring productive alternatives with twelve social-oriented organizations made of people from the region. It identifies some sectors or activities, that given the characteristics of the local economy, could be strengthened or developed to improve the economy and wellbeing of individuals. Classification-JEL: D63, D74, H23, H56, I31, O13, O18, Q12, Q2, Q26, R1, R5 Keywords: Armed Conflict, Illicit Crops, Colonization, Displacement, Associativity Journal:Revista Global de Negocios Pages: 79-94 Volume: 4 Issue: 8 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n8-2016/RGN-V4N8-2016-8.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:79-94 Template-Type: ReDIF-Article 1.0 Author-Name: Plácido R. Cruz Chávez Author-Name: Gustavo R. Cruz Chávez Author-Name: Judith Juárez Mancilla Author-Name: José I. Urciaga García Title: DIVERGENCES IN COMPETITIVENESS IN TOURIST DESTINATIONS IN BAJA CALIFORNIA SUR , DIVERGENCIAS DE COMPETITIVIDAD EN DESTINOS TURÍSTICOS DE BAJA CALIFORNIA SU Abstract: Competitiveness is an important variable that keeps a place for an entity or over the competition. Evaluation and monitoring is needed to improve quality indicators and economic development. The tourism sector at the international and national level have developed methods of competitiveness that illustrate its application in the company, entities or countries. Mexico has achieved competitiveness by applying methodologies of the Technological Institute of Superior Studies of Monterrey, the Mexican Institute for Competitiveness and the Ministry of Tourism (SECTUR). The aim of this study was to apply a methodology that includes some dimensions of analysis proposed SECTUR to meet competitive challenges with a focus on destinations of Los Cabos, La Paz and Loreto for the period 2014. The results indicate divergences in competitiveness and existing productivity, which suggest areas of opportunity and improvement in the tourism sector of the State of Baja California Sur Classification-JEL: O11, O14, O44, O50 Keywords: Tourism, Competitiveness and Visitor Journal:Revista Global de Negocios Pages: 95-104 Volume: 4 Issue: 8 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n8-2016/RGN-V4N8-2016-9.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:95-104 Template-Type: ReDIF-Article 1.0 Author-Name: Manuela Camacho Gómez Title: SOCIAL RESPONSIBILITY AND MARKETING: A CASE STUDY, RESPONSABILIDAD SOCIAL Y MARKETING: UN CASO DE ESTUDIO Abstract: This article is descriptive. The objective was to identify marketing strategies used by a Socially Responsible Company (ESR) to communicate strategic information to stakeholders (GI). The article was prepared with secondary sources, using the technique of content analysis. The amount and depth of information is diverse and focused on the case presented. The manuscript is illustrative of Marketing and Social Responsibility. Classification-JEL: M14 Keywords: Social Responsibility, Relationship Marketing, Social Responsibility Enterprise Journal:Revista Global de Negocios Pages: 105-114 Volume: 4 Issue: 8 Year: 2016 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n8-2016/RGN-V4N8-2016-10.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:4:y:2016:i:8:p:105-114