Template-Type: ReDIF-Article 1.0 Author-Name: Emperatriz Londono Aldana Author-Name: Maria Eugenia Navas Rios Title: ARA STORES IMPACT ON RETAIL MARKETS: EVIDENCE FROM CARTAGENA, COLOMBIA TIENDAS ARA IMPACTO EN EL MERCADO DEL RETAIL: CASO CARTAGENA DE INDIAS, COLOMBIA Abstract: The market for products of great consumption occurs in chains of supermarkets, self-service stores and neighborhood stores. ARA stores recently entered the City of Cartagena impacting both consumers and competitors. This research examines this new format and its effect on consumers. Consumers find similar benefits to those offered in supermarkets and neighborhood stores in these establishments. Competitors have been encouraged to redesign their strategies for the retention of its captive market. A structured poll was applied to 260 housewives and interviews to 30 shopkeepers and 5 supermarket managers. Data was processed with Dyane 4 software. A univariate and bivariate analysis was carried out with application of the Snedecor F test to establish significant differences. A factorial analysis of correspondences was also applied Classification-JEL: M20, M31 Keywords: Commercial Format, Superstores, Target Market, Local Shops Journal:Revista Global de Negocios Pages: 1-13 Volume: 6 Issue: 7 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v6n7-2018/RGN-V6N7-2018-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:6:y:2018:i:7:p:1-13 Template-Type: ReDIF-Article 1.0 Author-Name: Francisco Jose May Hernandez Author-Name: Farid Alfonso Pool Estrada Author-Name: Jennifer Samantha Gopar Avila Title: SHARE ECONOMY SCOPE AND THE ROLE OF ICT IN A COMPLEMENTARY DOMESTIC ECONOMY: EVIDENCE FROM QUINTANA ROO LOS ALCANCES DE LA ECONOMIA COLABORATIVA Y EL USO DE LAS TIC EN LA ECONOMIA DOMESTICA COMPLEMENTARIA (EDOCO): CASO MERCADO QUINTANARROENSE Abstract: Information technologies (ICT) represent an essential tool for any company that boasts of being global and wants to stay current in the market. Its importance radiates from being a tool that creates entrepreneurial possibilities for new visionaries and adapts to the market tendencies. The object of this study focuses on the Collaborative Economies (Share Economy), as a way of activating the Complementary Domestic Economy (EDOCO). The Mexican entrepreneur´s approach, particularly in the city of Cancun, Quintana Roo, makes a misinterpretation of its scope. This misinterpretation leads to the distortion of its reason for being. It further causes unconformity among formally established sectors. We consider two collaborative platforms of global reach: UBER and AIR B and B, from the transport and lodging sectors respectively. These products are perceived as easy to access in a generalized way in a global and high-tech society. Development of these products leads to the emergence of social and business problems that require legislative adjustments Classification-JEL: M19, M38 Keywords: Informality, Share Economy, Domestic Economy Journal:Revista Global de Negocios Pages: 15-25 Volume: 6 Issue: 7 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v6n7-2018/RGN-V6N7-2018-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:6:y:2018:i:7:p:15-25 Template-Type: ReDIF-Article 1.0 Author-Name: Adriana Guadalupe Chavez Macias Author-Name: Karen Yaneth Rivera Flores Author-Name: Maricela Carolina Pena Cardenas Author-Name: Cristina del Pilar Lopez Saldana Author-Name: Azlhey Valadez Valdes Title: SIMPLIFIED SHARE COMPANY AN OPTION FOR ENTREPRENEURS AND METHOD TO DECREASE OF INFORMALITY SOCIEDAD POR ACCIONES SIMPLIFICADA OPCION PARA EMPRENDEDORES Y DISMINUCION DE LA INFORMALIDAD Abstract: One of the challenges in Mexico is the decrease of informality in economic activities, particularly in the micro, small and medium-sized enterprises sector. This sector represents a large part of tax evasion that exists in the country. A strategy to encourage the creation of companies under a formal scheme that has a direct impact on collection, is the incorporation of a new corporate form with low costs of incorporation and simplification of legal procedures. The Simplified Shares Company is aimed at entrepreneurs and individuals. The new taxation scheme aimed at the retail business sector is also applicable. The objective of this research is to identify the convenience of the Simplified Shares Company by comparing it with another legal and fiscal schemes in force. This type of company represents a serious incentive to be formally incorporated Classification-JEL: L26, O17, K22 Keywords: MSMEs, Simplified Society, Informality Journal:Revista Global de Negocios Pages: 27-35 Volume: 6 Issue: 7 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v6n7-2018/RGN-V6N7-2018-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:6:y:2018:i:7:p:27-35 Template-Type: ReDIF-Article 1.0 Author-Name: Dayanna Carolina Barzallo Torres Author-Name: Jorge Luis Garcia Bacuilima, Author-Name: Juan Pablo Vazquez Loaiza Title: THE DRAWBACK INCENTIVE IN FLOWER GROWING COMPANIES OF AZUAY S PROVINCE: A SWOT ANALYSIS THROUGH THE DELPHI METHOD EL INCENTIVO DRAWBACK EN EMPRESAS FLORICOLAS DE LA PROVINCIA DEL AZUAY: UN FODA A TRAVES DEL METODO DELPHI Abstract: Tax incentives play an important role in investments’ protection and promotion for governments. The Ecuadorian Government has promoted the Drawback incentive. This incentive provides a return mechanism of one percentage of taxes applied to non-traditional products’ exporters. The goal is not to lose the goods' competitiveness in international markets. The present article analyzes the importance, benefit and reality of this incentive on the Flowers producer-exporter sector in the province of Azuay. We examine data from 2014 to 2017. We use Delphi Methodology as part of a quantitative and qualitative approach. The experts’ perception in terms of simplified Drawback is analyzed on flowers export experiences. Lessons are extracted. A SWOT analysis is determined according to the companies’ reality. Income performance of the companies is analyzed before and after the Drawback incentive is applied. Finally the Drawback pertinence is analyzed on the flower-growing sector of Ecuador Classification-JEL: C42, C81, E62, H22, H25, H32 Keywords: Tax Incentives, Drawback, Flowers Exports, SWOT Journal:Revista Global de Negocios Pages: 37-52 Volume: 6 Issue: 7 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v6n7-2018/RGN-V6N7-2018-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:6:y:2018:i:7:p:37-52 Template-Type: ReDIF-Article 1.0 Author-Name: Elizabeth Adriana Santamaria Mendoza Author-Name: Elias Eduardo Gutierrez Alva Title: MARKETING TO INCENTIVIZE SALES OF A SMALL TRADING COMPANY IN ALMOLOYA DE JUAREZ MEXICO MARKETING PARA INCENTIVAR LAS VENTAS DE UNA PEQUENA EMPRESA COMERCIALIZADORA EN ALMOLOYA DE JUAREZ, MEXICO Abstract: The company Comercializadora sells products of first necessity. The firm is located in Almoloya de Juárez. The firm wishes to increase the sales of its products, with a marketing plan. Economic variables that affect consumption are inflation and purchasing power. A market study was carried out to identify consumer perceptions. We derive marketing strategies to be implemented using different approaches such as price, distribution, pressure, promotion and product Classification-JEL: M31, L81, D21 Keywords: Strategies, Marketing, Sales Journal:Revista Global de Negocios Pages: 53-65 Volume: 6 Issue: 7 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v6n7-2018/RGN-V6N7-2018-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:6:y:2018:i:7:p:53-65 Template-Type: ReDIF-Article 1.0 Author-Name: Eloisa Bernardett Villalobos Oliver Author-Name: Ma. del Carmen Cornejo Serrano Author-Name: Pedro Alberto Quintana Hernandez Author-Name: Jose Alfredo Ramos Beltran Author-Name: Claudia Artemisa Torres Guerrero Title: ANALYSIS OF ACHIEVMENT RATES IN SUBSECUENT MATH COURSES WHEN GEOGEBRA SOFTWARE IS USED IN DIFFERENTIAL CALCULUS TEACHING ANALISIS DE LOS INDICES DE APROVECHAMIENTO EN LAS ASIGNATURAS DE MATEMATICAS POSTERIORES A CALCULO DIFERENCIAL, CUANDO SE USO EL SOFTWARE GEOGEBRA EN SU ENSENANZA Abstract: This study analyzes the achievement rates in subjects associated with differential calculus. We examine groups that used GeoGebra software in the teaching of differential calculus at the Tecnológico Nacional de México in Roque (TecNM in Roque) and in the Tecnológico Nacional de México in Celaya (TecNM in Celaya). We examine the cohort that entered the university in August through December 2016 Semester. In the analysis of the subject of differential calculus we found a relationship between the results of the diagnostic test and the average of the four instruments designed to evaluate the course. We was also found that the students of the Mechatronics degree obtained the highest averages in the diagnostic test. In this research an analysis of the subject of integral calculus was performed. Results showed the percentage of approved students increased Classification-JEL: C6, C63, C65, D83 Keywords: Differential Calculus, Teaching with Software, Geogebra, Mathematics, Math Skills Journal:Revista Global de Negocios Pages: 67-76 Volume: 6 Issue: 7 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v6n7-2018/RGN-V6N7-2018-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:6:y:2018:i:7:p:67-76 Template-Type: ReDIF-Article 1.0 Author-Name: Mayanyn Larranaga Moreno Author-Name: Maria Teresa Ortega Flores Title: INNOVATIVE CAPABILITIES OF MICRO AND SMALL TEMPORARY ACCOMMODATION ENTERPRISES: EVIDENCE FROM THE URBAN ZONE IN MORELOS MEXICO CAPACIDADES INNOVADORAS DE LAS MICRO Y PEQUENAS EMPRESAS DE ALOJAMIENTO TEMPORAL: EVIDENCIA DE LA ZONA CONURBADA DEL ESTADO DE MORELOS MEXICO Abstract: Innovation is traditionally associated with large companies where there are resources, both human and material enough to carry out innovation initiatives. It is related to the investment of significant amounts of money to generate new products or services and improve existing products or processes in the organization. However, practice has shown that innovation goes beyond just launching new products to new markets or acquiring new equipment or machinery that makes production processes efficient. Innovation occurs initially by analyzing processes, markets, inputs and suppliers to identify sources of significant improvements that lead to the generation of competitive advantages. Micro and small companies can find opportunities in innovation of their products, services and processes. This research presents the results obtained from a field study in which 92 micro and small temporary accommodation companies were analyzed in the State of Morelos. We focus on their level of innovation to identify areas of opportunity of the objects of study Classification-JEL: M10, M16 Keywords: Innovation, Innovation Capabilities, Micro and Small Enterprises Journal:Revista Global de Negocios Pages: 77-86 Volume: 6 Issue: 7 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v6n7-2018/RGN-V6N7-2018-7.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:6:y:2018:i:7:p:77-86 Template-Type: ReDIF-Article 1.0 Author-Name: Omar Ernesto Teran Varela Author-Name: Enrique Espinosa Ayala Author-Name: Ofelia Marquez Molina Author-Name: Pedro Abel Hernandez Garcia Author-Name: Edgar Isaac, Ruiz Gonzalez Author-Name: Mariana Vergara Burgos Author-Name: Mara Patricia Lara Sanchez Title: INBOUND MARKETING AS A COMPETITIVE STRATEGY FOR RETAIL TRADE OF MSMES IN THE MUNICIPALITY OF JUCHITEPEC, STATE OF MEXICO INBOUND MARKETING COMO ESTRATEGIA COMPETITIVA PARA EL COMERCIO DETALLISTA DE LAS MIPYMES EN EL MUNICIPIO DE JUCHITEPEC, ESTADO DE MEXICO Abstract: In the globalized world entrepreneurs bet by positioning themselves in markets. There is uncertainty in the survival of Micro and Small Enterprises (MIPYMES), which contribute approximately 48% of the countries' economy. They generate more than 80% of jobs, but present technological problems. According to the Information System of Mexican Companies (SIEM), the Municipality of Juchitepec, State of Mexico has 414 MIPYMES of which 22 are services, 391 are trade and 1 is industry. None of them have the technology hat allows them to be competitive. They do not invest in technological innovation. They prefer to survive to invest. Merchant ideas are good. Firms create and generate innovative proposals but prefer to survive rather than invest. The objective of the research is to generate strategies that allow the implementation of Inbound Marketing as a competitive strategy for MIPYMES in the tertiary sector of the municipality of Juchitepec, State of Mexico Classification-JEL: M30, M31, M37, M39 Keywords: Inbound Marketing, Competitive Strategy, Retail Trade Journal:Revista Global de Negocios Pages: 87-97 Volume: 6 Issue: 7 Year: 2018 File-URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v6n7-2018/RGN-V6N7-2018-8.pdf File-Format: Application/pdf Handle: RePEc:ibf:rgnego:v:6:y:2018:i:7:p:87-97