Template-Type: ReDIF-Article 1.0 Author-Name: Mario Antonio Burguete Garcia Author-Name: Enrique Dario Romero y Cejudo Author-Name: Ramon Sebastian Acle Mena Author-Name: Maria Luisa Valverde Sierra Title: IMPULSE OF STRATEGIC PLANNING IN MARKETING PROCESSES OF THE MANUFACTURING INDUSTRY OF PUEBLA, MEXICO EL IMPULSO DE LA PLANEACION ESTRATEGICA EN EL PROCESO DE MARKETING DE LA INDUSTRIA MANUFACTURERA DE PUEBLA, MEXICO Abstract: This research paper studies the connection between strategic planning and marketing processes for manufacturing enterprises in the Municipality of Puebla, Mexico. The study uses a quantitative methodology to analyze how strategic planning influences enterprises marketing process. This research demonstrates how marketing process is an issue for the enterprise’s productivity. The result concludes there is a large positive relationship between strategic planning and marketing processes for Manufacturing Industry in the Municipality of Puebla Classification-JEL: M31, M10, L60 Keywords: Marketing Process, Strategic Planning and Manufacturing Industry Journal: Revista Internacional Administracion & Finanzas Pages: 1-19 Volume: 12 Issue: 1 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n1-2019/RIAF-V12N1-2019-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:1:p:1-19 Template-Type: ReDIF-Article 1.0 Author-Name: Mario Aceves Mejia Author-Name: Rufina Georgina Hernandez Contreras Author-Name: Luis Alejandro Louvier Hernandez Author-Name: Jose Francisco Tenorio Martinez Author-Name: Cesar Daniel Nolasco Perez Title: IMPULSE-RESPONSE RELATIONSHIP BETWEEN ECONOMIC GROWTH AND SECTORIAL STOCK MARKET DYNAMIC, MEXICO 1998-2018 RELACION IMPULSO-RESPUESTA ENTRE CRECIMIENTO ECONOMICO Y DINAMICA BURSATIL SECTORIAL, MEXICO 1998-2018 Abstract: At present, there exists a theoretical and empirical debate about causal relationships between growth of the stock market sector and the dynamics of economic growth. Most research finds evidence of unidirectional relationships or special considerations for certain assets. This paper presents a study in sectorial terms. We examine elements the existence of bidirectional relationship between economic growth and market growth disaggregated for the Mexican economy. We stress the use of a short-term impulseresponse methodology by a Vector Autoregressive Model (VAR) Classification-JEL: O40, C15, G10 Keywords: Economic Growth, Stock Market Growth, Capitalization Journal: Revista Internacional Administracion & Finanzas Pages: 21-40 Volume: 12 Issue: 1 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n1-2019/RIAF-V12N1-2019-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:1:p:21-40 Template-Type: ReDIF-Article 1.0 Author-Name: Luis Alfredo Arguelles Ma Author-Name: Roman Alberto Quijano Garcia Author-Name: Fernando Medina Blum Author-Name: Carlos Enrique Cruz Mora Title: INFLUENCE OF WORK PERFORMANCE ON THE SATISFACTION OF THE EXECUTIVES IN TOURIST MIPYMES INFLUENCIA DEL DESEMPENO LABORAL EN LA SATISFACCION DE LOS DIRECTIVOS EN MIPYMES TURISTICAS Abstract: In every business organization it is necessary to establish indicators that efficiently measure the operation of its functions. The degree of manager satisfaction depends to a great degree on the performance with which they execute their job responsibilities. The present non-experimental design study is of a correlational transversal type. The study is carried out during the last quarter of the 2018 in 20 tourism MSMEs organizations in the Municipality of Campeche, Campeche. The analysis is completed through the application of two instruments, both valid and reliable. One instrument includes 24 items for the dependent variable Job Satisfaction and the second for the dependent variable Work Performance. Result show that as job performance increases, satisfaction of the officials will follow the same trend Classification-JEL: M54 Keywords: Job Performance, Satisfaction, Management, MiPymes Journal: Revista Internacional Administracion & Finanzas Pages: 41-54 Volume: 12 Issue: 1 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n1-2019/RIAF-V12N1-2019-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:1:p:41-54 Template-Type: ReDIF-Article 1.0 Author-Name: Bernardo Ramon Dante De la Gala Velasquez Author-Name: Patricia Pilar Zirena Bejarano Author-Name: Juan Luna Carpio Title: UTILIZATION OF VALUE ENGINEERING IN TEXTILE MICROENTERPRISES OF THE AREQUIPA PERU REGION UTILIZACION DE LA INGENIERIA DEL VALOR EN LAS MICROEMPRESAS DEL SECTOR TEXTIL DE LA REGION AREQUIPA PERU Abstract: Companies compete in cost leadership and differentiation. For cost leadership it is essential to have low production costs, which is of special importance for a large number of companies in various industrial sectors. Value engineering is a methodology used in cost reduction especially in the construction sector. Meeker y McWilliams (2011) identify a typology of the techniques used to achieve results by applying value engineering. Most authors propose using the methodology proposed by Miles (1962) but do not show the techniques used in its implementation. This study was carried out in the apparel textile sector in the Arequipa region of Peru, in 2018. We find that both analysis and value engineering techniques have high levels of utilization, particularly the analysis of value and redesign characteristics of entrepreneurs. They do not have any association with the study variables. The reduction of costs and age, as well as the analysis of the value and have moderate associations. Through structural equation modeling we found that all study variables have adequate goodness of fit indexes Classification-JEL: D24, E23, L21, L23, L25, M11 Keywords: Value Engineering, Cost Reduction, Redesign, Component Replacement, Value Management Journal: Revista Internacional Administracion & Finanzas Pages: 55-68 Volume: 12 Issue: 1 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n1-2019/RIAF-V12N1-2019-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:1:p:55-68 Template-Type: ReDIF-Article 1.0 Author-Name: Nidia Estela Hernandez Castro Author-Name: Zochitl Araiza Garza Author-Name: Leonor Gutierrez Gonzalez Author-Name: Yesenia Sauceda Zapata Title: DIMENSIONS OF CORPORATE SOCIAL RESPONSIBILITY: THE CASE OF DAIRY PRODUCTS PROCESSING COMPANIES DIMENSIONES DE LA RESPONSABILIDAD SOCIAL EMPRESARIAL: CASO EMPRESA PROCESADORA DE PRODUCTOS LACTEOS Abstract: Companies should be responsible in their dealings with workers, customers and consumers, as well as with the environment. They should collaborate through ethical practices in the construction of a society that allows them to live better. The efforts of all involved must be integrated. This research focuses on predicting the impact of dimensions of corporate social responsibility on consumer support for the company. The methodology used was quantitative and consisted in the application of a structured questionnaire to 256 consumers of products of a dairy processing company, from October to November 2017. The results show the linear regression model explains 56.3% of the variability of consumer support to the company, based on economic and philanthropic dimensions of corporate social responsibility. The legal and ethical dimensions do not contribute significantly to explaining consumer support to the responsible company. We found the highest valued dimension is philanthropic Classification-JEL: M14 Keywords: Corporate Social Responsibility, Economic, Ethical, Legal and Philanthropic Responsibility Journal: Revista Internacional Administracion & Finanzas Pages: 69-78 Volume: 12 Issue: 1 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n1-2019/RIAF-V12N1-2019-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:1:p:69-78 Template-Type: ReDIF-Article 1.0 Author-Name: Marcelo Varela Author-Name: Jose Antonio Sanchez Author-Name: Nicole Cerda Monge Title: PROGRESSIVE REFORM OF VALUE ADDED TAX: AN INVESTIGATION ON POVERTY AND INEQUALITY IN ECUADOR REFORMA IMPOSITIVA PROGRESIVA AL IVA: ANALIZANDO LA POBREZA Y DESIGUALDAD EN EL ECUADOR Abstract: The purpose of this study is to evaluate the effects of a progressive reform of the Value Added Tax (VAT) as a mechanism for redistributing income and expenses in Ecuador. We also determine which products should reduce the percentage, which products should increase. We do this in accordance with a progressiveness of 8%, 14% and 18%. The current Value Added Tax equals 0% and 12% at present. Our analysis makes use of ECUAMOD, the microsimulation model of fiscal benefits for Ecuador, together with household microdata representative of the household survey called ENIGHUR 2011-2012. These scenarios have been constructed considering the VAT on these products is higher in other countries. Our simulations show that three scenarios increase fiscal revenues. They can be used for an increase in Monetary Transfers, as well as allowing reducing the fiscal deficit. This can be done without affecting inequality Classification-JEL: D13, H24, I32, I38 Keywords: Value Added Tax, Poverty, Inequality, Income Distribution, Microsimulation Journal: Revista Internacional Administracion & Finanzas Pages: 79-98 Volume: 12 Issue: 1 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n1-2019/RIAF-V12N1-2019-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:1:p:79-98