Template-Type: ReDIF-Article 1.0 Author-Name: Santiago Garcia Carvajal Title: STRATEGIC RESOURCE IDENTIFICATION AIMED AT SUSTAINING FAMILY BUSINESS IN BOGOTA A SIMULATION OF THE SUBJECT´S SOCIAL AND BUSINESS BEHAVIOR LA IDENTIFICACION DE RECURSOS ESTRATEGICOS ORIENTADOS AL SOSTENIMIENTO DE LA EMPRESA FAMILIAR EN BOGOTA UNA SIMULACION DEL COMPORTAMIENTO SOCIAL Y EMPRESARIAL DEL SUJETO Abstract: Family businesses face complex scenarios and the need to balance entrepreneurial and social tensions. The businesses face issues related to conservation of business assets vs the transcendence of family roots and balancing between family net worth vs company net worth. Firms need to educate new leaders for the organization´s future challenges. Future leaders might be those related to the family or employees form outside family bond. This study investigates social behavior of the entrepreneur and their relationships of trust and closeness with constituents of the company. We also examine their strategic priorities throughout the business life cycle to identify strategic resources such as technological capital, social capital and human capital that leads to sustainability of the company. Classification-JEL: M13, M14 Keywords: Entrepreneurial Culture, Artificial Intelligence and Marketing Journal: Revista Internacional Administracion & Finanzas Pages: 1-22 Volume: 12 Issue: 2 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n2-2019/RIAF-V12N2-2019-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:2:p:1-22 Template-Type: ReDIF-Article 1.0 Author-Name: Enrique Dario Romero y Cejudo Author-Name: Mario Antonio Burguete Garcia Author-Name: Ramon Sebastian Acle Mena Title: MARKETING PROCESSES AND QUALITY ATTRIBUTES OF PRODUCTS AND SERVICES FROM THE MANUFACTURING INDUSTRY OF PUEBLA, MEXICO EL PROCESO DE MARKETING EN LA MEJORA DE LOS ATRIBUTOS DE CALIDAD DE LOS PRODUCTOS Y SERVICIOS EN LA INDUSTRIA MANUFACTURERA DE PUEBLA, MEXICO Abstract: The objective of this research is to determine the relationship between marketing processes and development of quality attributes of product or service of manufacturing companies in the Municipality of Puebla, Mexico. This research contributes to theoretical knowledge by demonstrating that quality attributes of products or services is a problem of competitiveness for companies. The results presented correspond to quantitative research, applying a model to indicate the influence of the marketing process in the development of quality attributes of products. The concept of quality attributes of the product or service and marketing process in the manufacturing industry were used in a practical way. Results show a directly proportional association with a positive and moderate association between the variable marketing process and the variable quality attributes of the product or service Classification-JEL: M31, L15, L60 Keywords: Marketing Process, Quality Attributes of Products and Services and Manufacturing Industry Journal: Revista Internacional Administracion & Finanzas Pages: 23-40 Volume: 12 Issue: 2 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n2-2019/RIAF-V12N2-2019-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:2:p:23-40 Template-Type: ReDIF-Article 1.0 Author-Name: Salomon Montejano-Garcia Author-Name: Rocio Montserrat Campos-Garcia Author-Name: Miguel Alejandro Garcia-Vidales Title: IMPACT OF AUTOMATION ON QUALITY IN LARGE COMPANIES IMPACTO DE LA AUTOMATIZACION EN LA CALIDAD EN EMPRESAS GRANDES Abstract: This research was made in Aguascalientes, México. The aim was to determine the importance of automation in companies with more than 250 workers, and it effect on product quality. This is quantitative non-experimental and transversal research. We designed a survey with two constructs; one is automation, with six questions, and other is quality with three questions. Both were designed based on a Likert scale, and were applied to 41 directives. We completed correlation and regression analysis. Results show significant and positive influence of automation on the quality of products in large companies Classification-JEL: L15 Keywords: Automation, Quality, Large Companies Journal: Revista Internacional Administracion & Finanzas Pages: 41-54 Volume: 12 Issue: 2 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n2-2019/RIAF-V12N2-2019-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:2:p:41-54 Template-Type: ReDIF-Article 1.0 Author-Name: Roman Alberto Quijano Garcia Author-Name: Luis Alfredo Arguelles Ma Author-Name: Deneb Eli Magana Medina Author-Name: Norma Aguilar Morales Title: ORGANIZATIONAL CULTURE AND LEADERSHIP FROM THE MANAGERIAL PERCEPTION IN MSMEs OF THE HOTEL SECTOR CULTURA ORGANIZACIONAL Y LIDERAZGO BAJO LA PERCEPCION GERENCIAL EN MIPYMES DEL SECTOR HOTELERO Abstract: This research analyses dimensions of business culture and how leadership has influenced its construction and preservation from the perspective of managers. The research is descriptive with non-experimental transversal design. Small hotels in the city of Campeche that do not belong to hotel chains were considered the population under analysis. Selected firms were registered according to the data of the Mexican Business Information System. Results obtained indicate that organizational culture has been built based on trust levels fostered among collaborators by a transformational leadership style. However, the results obtained based on indicators ex professo, indicate the leader must face problems with opportunity, as well as the needed challenges to innovate. This increases the collaboration and support provided by the collaborators through open communication and strengthens the construction, transmission and preservation of the organizational culture Classification-JEL: M10, M12, Z30 Keywords: Business Culture, Leadership Style, MSMEs Journal: Revista Internacional Administracion & Finanzas Pages: 55-66 Volume: 12 Issue: 2 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n2-2019/RIAF-V12N2-2019-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:2:p:55-66 Template-Type: ReDIF-Article 1.0 Author-Name: Rafaela Martinez Mendez Author-Name: Maria Antonieta Monserrat Vera Munoz Author-Name: Jose Gerardo Serafin Vera Munoz Title: INNOVATION AND ORGANIZATIONAL PERFORMANCE IN THE AUTOMOTIVE INDUSTRY OF PUEBLA, MEXICO INNOVACION Y DESEMPENO ORGANIZACIONAL EN LA INDUSTRIA AUTOMOTRIZ DE PUEBLA, MÉXIC Abstract: Innovation within companies has become a strategic challenge because as competitive pressure increases and the market becomes more demanding, companies must continually adjust their internal processes. They must adopt new technologies to improve existing products and processes, commercial systems or the creation of new goods and services. This research aims to analyze innovation and its relationship with organizational performance in automotive companies located in Puebla, Mexico. The central question is: What is the relationship of innovation with the organizational performance in the automotive companies located in Puebla Mexico? This research is of a correlational quantitative type in which the variable innovation and the variable performance were measured. We applied a Likert scale questionnaire, to 22 companies in the automotive industry. Results show a 0.767 correlation between organizational performance and organizational innovation Classification-JEL: L6, L62, M1, M19, O32 Keywords: Organizational Innovation, Organizational Performance, Automotive Industry Journal: Revista Internacional Administracion & Finanzas Pages: 67-78 Volume: 12 Issue: 2 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n2-2019/RIAF-V12N2-2019-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:2:p:67-78 Template-Type: ReDIF-Article 1.0 Author-Name: Juana Maria Saucedo Soto Author-Name: Juan Bernardo Amezcua Nunez Author-Name: Alicia de la Pena de Leon Author-Name: Judith Esmeralda Zuniga Martinez Title: VIRTUAL GYM, AN INNOVATIVE SOLUTION LOS GIMNASIOS VIRTUALES, UNA OPCION INNOVADORA Abstract: The World Health Organization (WHO, 2010) refers to exercise as a variety of physical activities planned, structured, repetitive and performed for the improvement or maintenance of one or more components of physical fitness. Many people attend gyms to achieve it. However, some people are unable to do so because of limited time, distance and health or physical problems. More than a billion adults are overweight, 300 million of them are obese, causing serious diseases such as diabetes, hypertension, various cancers, etc. causing deaths and high costs on health care (WHO, 2010). The objective of this research is to identify the perception of young people regarding exercise and the use of virtual gyms. The sample was 205 people. The results show: 78.5% of university students like to exercise, of them 40.98% are women. 47.8% have a moderate to high level of physical activity and of that group 28.78% are men. We find a lack of knowledge about virtual gyms Classification-JEL: M31 Keywords: Virtual Gym, Exercise, Innovation, Sedentary Journal: Revista Internacional Administracion & Finanzas Pages: 79-85 Volume: 12 Issue: 2 Year: 2019 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v12n2-2019/RIAF-V12N2-2019-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:12:y:2019:i:2:p:79-85