Template-Type: ReDIF-Article 1.0 Author-Name: Suly Sendy Perez Castaneda Author-Name: Dorie Cruz Ramirez Author-Name: Cuauhtemoc C. Campos Rangel Author-Name: Beatriz Sauza Avila Title: SIGNIFICANT INTERDEPENDENCE BETWEEN FINANCIAL RISKS IN MICRO COMMERCIAL BUSINESS IN HIDALGO, INTERDEPENDENCIA SIGNIFICATIVA ENTRE RIESGOS FINANCIEROS EN MICROEMPRESAS COMERCIALES HIDALGUENSES Abstract: In today’s highly competitive environment, businesses have seen numerous debacles. Thus, there is an increased need to understand and measure risk. Given the lack of tools for evaluation of risk suitable for very small enterprises, this document presents a comprehensive approach: Enterprise Risk Management (ERM) as viable methodology for the evaluation of risks in this sector of the economy. The study is qualitative, non-experimental, correlational and explanatory. Some 265 small enterprises in the commercial sector of the state of Hidalgo, Mexico participated in the study. The findings show that the ERM to risk assessment is a simple, useful and applicable tool for the measurement of risks with qualitative data, demonstrating a highly significant relationship between financial risks assessed, generating the ability to predict their behavior significantly. Classification-JEL: D8, G3, M2 Keywords: Financial Risk, Micro Business, Integrated Approach, ERM Journal: Revista Internacional Administraction and Finanzas Pages: 1-10 Volume: 8 Issue: 6 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v8n6-2015/RIAF-V8N6-2015-1.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:8:y:2015:i:6:p:1-10 Template-Type: ReDIF-Article 1.0 Author-Name: Norma Aguilar Morales Author-Name: Deneb Eli Magana Medina Author-Name: Candelaria Guzman Fernandez Title: JOB SATISFACTION ON UNIVERSITY RESEARCH PROFESSORS Abstract: Job satisfaction is considered a positive feeling towards ones work, resulting from an evaluation of its characteristics. When the feeling is negative, it is considered as dissatisfaction. The aim of this work was to know the job satisfaction level of the academic community professors of the Universidad Juárez Autónoma de Tabasco, as well as the factors associated with this level of satisfaction. The type and the research design was non-experimental, descriptive and transactional, with a mixed approach carried out in two stages, a quantitative one through surveys and a qualitative one through focus groups. The results show that 26.9% of the professors have job dissatisfaction, showing warning signs: recognition, compensation and working conditions. The main causes are attributed to stress caused by working and work-related activities, the requesting of resources, and the administrative tasks. Classification-JEL: J24 Keywords: Satisfaction, Human Capital, Researchers Journal: Revista Internacional Administraction and Finanzas Pages: 11-28 Volume: 8 Issue: 6 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v8n6-2015/RIAF-V8N6-2015-2.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:8:y:2015:i:6:p:11-28 Template-Type: ReDIF-Article 1.0 Author-Name: Hector Hugo Perez Villarreal Author-Name: Mario Alberto Lagunes Perez Author-Name: Sofia Elba Vazquez Herrera Author-Name: Jesus Igor Heberto Barahona Torres Title: PERCEPTIONS OF CUSTOMER´S SATISFACTION IN FINANCIAL INSTITUTIONS: EVIDENCE AT PUEBLA, MEXICO, LAS PERCEPCIONES DE LA SATISFACCION DEL CLIENTE EN LAS ENTIDADES FINANCIERAS: EVIDENCIA DE PUEBLA, MEXICO Abstract: The goal of this paper is to identify market segments in financial institutions providers in the metropolitan area of Puebla. Then, we examine customer’s perception of the service per segment. Furthermore, we analyze the user profile per segment and its financial institution. Some 385 clients of 5 banks with the highest level of assets in Mexico were interviewed. The analysis shows the existence of various profiles with different levels of perception about the services. The results revels a particular distinctive in each market segment. The data clearly illustrates the need for implementing strategies of satisfaction by the banks of the metropolitan area of Puebla. Classification-JEL: M30, M31, M39, G10 Keywords: Segmentation, Satisfaction, Financial Institutions Journal: Revista Internacional Administraction and Finanzas Pages: 29-38 Volume: 8 Issue: 6 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v8n6-2015/RIAF-V8N6-2015-3.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:8:y:2015:i:6:p:29-38 Template-Type: ReDIF-Article 1.0 Author-Name: Ma. Concepcion Rico Perez Author-Name: Diana Carolina Alanis Banuelos Author-Name: Victor Manuel Lerma Moreno Title: LEADERSHIP STYLE AND PERCEPTION OF THEIR EFFECTIVENESS IN HIGHER EDUCATION: EVIDENCE FROM MEXICO, ESTILO DE LIDERAZGO Y SU PERCEPCION DE LA EFICACIA EN EDUCACION SUPERIOR: EVIDENCIAS DE MEXICO Abstract: Based on the Leadership Model of Full Range, we examine leader effectiveness from the perception of the subordinate. The study was conducted at the Research Center of CIIDIR Durango. The Multifactor Leadership Questionnaire (MLQ) was applied to sample of 93 employees. The results indicate that executives of CIIDIR have both behaviors, the Transactional Leadership style and Transformational. It is confirmed that the two styles are not mutually exclusive. The leadership style that had a higher correlation with the effectiveness of the leader was the Transformational Leadership, with a Pearson coefficient of 0.925. Transactional leadership, obtained a coefficient of 0.646. It is observed that passive behaviors of transactional leadership generate a negative correlation on the subordinate with respect to effectiveness of the leader. Active behaviors of transactional leadership generate a positive correlation. One possible reason for the high coefficient of correlation in the Transformational Leadership with the Effectiveness of the leader is deducted. This is due to the high educational level of both the boss and the subordinate, coinciding with the results of the work carried out in the community of Valencia, Spain of Alvarez (2009) police and Hersey and Blanchard (Keith and Newstrom, 2003). Classification-JEL: M12, M14, M52, M59 Keywords: Transactional Leadership, Transformational Leadership, Effectiveness Journal: Revista Internacional Administraction and Finanzas Pages: 39-52 Volume: 8 Issue: 6 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v8n6-2015/RIAF-V8N6-2015-4.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:8:y:2015:i:6:p:39-52 Template-Type: ReDIF-Article 1.0 Author-Name: Rodolfo Perez Estrada Author-Name: Liliana Angelica Guerrero Ramos Author-Name: Jose Leonel Garcia Sanchez Author-Name: Marcela Casas Meza Title: DESIGN AND VALIDATION OF A METHODOLOGY FOR ASSESSING THE LEVEL OF MATURITY OF STRATEGIC ALIGNMENT OF INFORMATION TECHNOLOGY, DISENO Y VALIDACION DE UNA METODOLOGIA PARA EVALUAR EL NIVEL DE MADUREZ DE LA ALINEACION ESTRATEGICA DE LAS TECNOLOGIAS DE LA INFORMACION Abstract: Alignment between Business and Information Technologies (IT) has become one of the priorities of organizations today. The focus of this research is to identify the level of maturity that companies’ strategies show when aligning ICT with Business needs. We use the variables proposed in the Administrative Manual of General Application in Technology Information and Communications (MAAGTIC), which is a regulatory framework developed by the Mexican government in our analysis. The methodology for data collection developed a process-based construct corresponding to the levels of management which yields a set of 120 threads proposed in MAAGTIC. The initial construct was placed on a website for easy access and speed of responses. Experts were selected and calculated for the same competition coefficient K from Ka argument coefficient and the coefficient of knowledge (Kc). In the validation of the construct a Cronbach's alpha of 0.984 was obtained. The Kaiser, Meyer, Olkin (KMO) and Bartlett's sphericity were used to test and guarantee the feasibility of the reduction was 0.726. In order to evaluate the correlation between variables was used Correspondence Analysis (multiple), decision trees with Exhaustive CHAID growing method and discriminant analysis. Once the variables were reduced, a construct structural equation was evaluated for application in an organization. Classification-JEL: M15 Keywords: Information and Communication Technologies, Strategic Alignment, Structural Equation (SEM) Journal: Revista Internacional Administraction and Finanzas Pages: 53-76 Volume: 8 Issue: 6 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v8n6-2015/RIAF-V8N6-2015-5.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:8:y:2015:i:6:p:53-76 Template-Type: ReDIF-Article 1.0 Author-Name: Gerardo Vera Munoz Author-Name: Monserrat Vera Munoz Author-Name: Rafaela Martinez Mendez Author-Name: Brenda Vera Palacios Title: INNOVATION AND LOCATION, INNOVACION Y LOCALIZACION Abstract: Since the 80s, innovation has occupied an important role in academic research and business’s long term strategies. This study examines innovation when control by location and company size, specifically micro, small and medium size business. We examine economic and/or the behavior changes in companies. In this approach the dynamics of economic systems are mobilized by the continued insistence of innovations in products, processes and organizational forms. We use variance analysis to determine the impact of geographical location on the frequency of innovation that made rural enterprises. Classification-JEL: O18 Keywords: Innovation, National Innovation System, Rural Business Journal: Revista Internacional Administraction and Finanzas Pages: 77-93 Volume: 8 Issue: 6 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v8n6-2015/RIAF-V8N6-2015-6.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:8:y:2015:i:6:p:77-93 Template-Type: ReDIF-Article 1.0 Author-Name: Elizabeth Robles Title: PROFILE OF THE MICRO BUSINESSWOMAN IN PUERTO RICO, PERFIL DE LA EMPRESARIA DE MICRO EMPRESAS EN PUERTO RICO Abstract: During the last three decades participation of women in the labor market and business has increased significantly. Yet the attention of specialists in this field focuses on the participation of employment and not on business promoters. The few studies on the subject emphasize the reasons women have to start a business are the need for independence in carrying out its work, the frustration with the inequality they face in their careers and the lack of a job with a flexibility schedule that allows them to meet their domestic activities. This research aims to identify the profile of women entrepreneurs in San Juan, Puerto Rico. The validated questionnaire of the doctoral thesis: Factors affecting new businesses created by women, defended at the School of Business Administration and Management in Barcelona, Spain (Valencia Silva, 2010) was used to collect and analyze data for this empirical research. The instrument was self-administered to 89 women entrepreneurs in San Juan, Puerto Rico, in the period of October 2013 to February 2014. Surveys were processed in the SPSS software. The main results are the following: the average age to undertake predominates in women of 31 to 55 years, 95% have university education, 65% have dependents, 56.2% develop business plans and 48% belong to professional associations. The predominant sector is the service followed by trade. They undertake motivated by the conjunction of need and opportunity. Classification-JEL: M160, L84 Keywords: Women Entrepreneur, Entrepreneurship, Micro Businesswoman Journal: Revista Internacional Administraction and Finanzas Pages: 95-106 Volume: 8 Issue: 6 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v8n6-2015/RIAF-V8N6-2015-7.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:8:y:2015:i:6:p:95-106 Template-Type: ReDIF-Article 1.0 Author-Name: Carmen Elisa Lerma Cruz Title: ANALYSIS OF THE MARKETING EXPERIENCE STRATEGIES IMPLEMENTED BY CHOTHING BRANDS IN TWO SHOPPING CENTER IN CALI CITY, ANALISIS DE LAS ESTRATEGIAS DE MERCADEO DE LA EXPERIENCIA IMPLEMENTADAS POR MARCAS DE PRENDAS DE VESTIR, EN DOS CENTROS COMERCIALES DE LA CIUDAD DE CALI – COLOMBIA Abstract: Traditional marketing emphasizes brand functional values. On the other hand, experience marketing strategies create a meaningful connection between the consumer and the brand, adding sensory, emotional, cognitive, behavioral and social values. So, the customer does not choose a product or service just for the cost - benefit, but also for the experience it offers. The objective of this study is to identify the marketing experience strategies implemented by the clothing brands in their stores. The approach of the research is of mixed type, in the first qualitative stage, unstructured observation was made in the stores, and interviews. In the second stage systematic observation was performed with a registration form. The more prominent findings of this research were: first, to find that some brands implemented marketing strategies experience in its stores and online level. Second, on a scale of 1 to 5, brands obtained average experience level of 3.2. Third, the visual sense is more stimulated. And finally, trademarks are designed to stimulate 2 or 3 senses, preventing an integrated brand experience. Classification-JEL: M3, M31, M37 Keywords: Marketing Experience, Levels of Experience, Sensory Impact, Emotional Involvement Journal: Revista Internacional Administraction and Finanzas Pages: 107-119 Volume: 8 Issue: 6 Year: 2015 File-URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v8n6-2015/RIAF-V8N6-2015-8.pdf File-Format: Application/pdf Handle: RePEc:ibf:riafin:v:8:y:2015:i:6:p:107-119